Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising
Year of publication: |
2008
|
---|---|
Authors: | Martin, Brett A. S. ; Wentzel, Daniel ; Tomczak, Torsten |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 37.2008, 1, p. 29-43
|
Subject: | Celebrity-Werbung | Celebrity endorsement | Printwerbung | Print advertising | Werbeplanung | Advertising planning | Werbewirkung | Advertising effects |
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