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subject:"Akustische Markenführung"
~person:"Anglada-Tort, Manuel"
~person:"Groves, John"
~person:"Joachimsthaler, Erich"
~subject:"Musik"
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Akustische Markenführung
Musik
Advertising music
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Werbemusik
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Anglada-Tort, Manuel
Groves, John
Joachimsthaler, Erich
Steiner, Paul
8
Anand, Sandip
2
Kastner, Sonja
2
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
2
Sound Branding : Grundlagen akustischer Markenführung
Steiner, Paul
-
2018
-
3., aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011865291
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3
Commusication : from Pavlov's dog to sound branding
Groves, John
-
2011
Persistent link: https://www.econbiz.de/10013550720
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