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subject:"Akustische Markenführung"
~person:"Bennett, Gregg"
~person:"Müllensiefen, Daniel"
~subject:"USA"
~subject:"Werbung"
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Akustische Markenführung
USA
Werbung
Advertising music
2
Consumer behaviour
2
Konsumentenverhalten
2
Werbemusik
2
Advertising
1
Advertising effects
1
Audio branding
1
Brand image
1
Brand management
1
Markenführung
1
Markenimage
1
Music
1
Music industry
1
Musik
1
Musikwirtschaft
1
Sportmarketing
1
Sports marketing
1
United States
1
Werbewirkung
1
advertising music
1
consumer choice
1
recognition heuristic
1
return on investment
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Bennett, Gregg
Müllensiefen, Daniel
Steiner, Paul
8
Kemp, Elyria
3
Abolhasani, Morteza
2
Allan, David
2
Anand, Sandip
2
Borders, Aberdeen Leila
2
Kastner, Sonja
2
Kopp, Steven W.
2
Natesan, Chinna
2
Raja, Md Washim
2
Anglada-Tort, Manuel
1
Baker, David John
1
Ballouli, Khalid
1
Bui, M̃y
1
Cho, Yoon-Na
1
Choi, Beomjoon
1
Egermann, Hauke
1
Gensch, Gerhard
1
Golrokhi, Zahra
1
Groves, John
1
Götz, Stephanie
1
Hang, Haiming
1
Haws, Kelly L.
1
Herzog, Martin
1
Hong, You Jeong
1
Huh, Jisu
1
Joachimsthaler, Erich
1
Kaltenhäuser, Yasmin
1
Kim, Eunah
1
Kintzer, Alex
1
Kumar, Ibha
1
Labrecque, Lauren I.
1
Larrea, Olatz
1
Lee, Kyogu
1
Lepa, Steffen
1
Liu, Gordon
1
Lowe, Michael L.
1
Müllensiefen, Daniel Th.
1
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International journal of advertising : the review of marketing communications
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
2
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I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
2
New (sound)waves in sport marketing : do semantic differences in analogous music impact shopping behaviors of sport consumers?
Ballouli, Khalid
;
Bennett, Gregg
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
2
,
pp. 59-72
Persistent link: https://www.econbiz.de/10010383806
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