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subject:"Akustische Markenführung"
~subject:"Einzelhandel"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
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Search: subject_exact:"Advertising music"
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Akustische Markenführung
Einzelhandel
Werbewirkung
Advertising music
53
Werbemusik
53
Consumer behaviour
30
Konsumentenverhalten
30
Advertising effects
21
Brand management
17
Markenführung
17
Music
15
Musik
15
Brand image
12
Markenimage
12
Music industry
12
Musikwirtschaft
12
Advertising
9
Werbung
9
Emotion
6
Brand
5
Markenartikel
5
Retail trade
5
Corporate reputation
4
Fernsehwerbung
4
Firmenimage
4
Hörfunkwerbung
4
Radio advertising
4
Television advertising
4
USA
4
United States
4
Bibliometrics
3
Bibliometrie
3
Ladengestaltung
3
Perception
3
Personality psychology
3
Persönlichkeitspsychologie
3
Psychology of advertising
3
Sales promotion
3
Store design
3
Verkaufsförderung
3
Wahrnehmung
3
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10
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1
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Article
26
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Article in journal
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26
Hochschulschrift
10
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6
Case study
5
Fallstudie
5
Aufsatz im Buch
4
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English
25
French
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Craton, Lincoln G.
3
Anand, Sandip
2
Fraser, Cynthia
2
Lantos, Geoffrey P.
2
Raja, Md Washim
2
Abolhasani, Morteza
1
Allan, David
1
Anglada-Tort, Manuel
1
Ben Dahmane Mouelhi, Norchène
1
Bonnin, Gaël
1
Borders, Aberdeen Leila
1
Boulbry, Gae͏̈lle
1
Bradford, J. Andrew
1
Chebat, Jean-Charles
1
Choi, Beomjoon
1
Dubé, Laurette
1
Goudey, Alain
1
Guéguen, Nicolas
1
Hang, Haiming
1
Haws, Kelly L.
1
Hong, You Jeong
1
Hou, Jianrong
1
Jacob, Céline
1
Kemp, Elyria
1
Knoeferle, Klemens M.
1
Kopp, Steven W.
1
Kumar, Ibha
1
Käppler, Florian
1
Labrecque, Lauren I.
1
Lantos, Geofftrey P.
1
Lee, Kyogu
1
Leventhal, Richard C.
1
Liu, Gordon
1
Lowe, Michael L.
1
Mahmoodi, Somaye
1
Marchegiani, Christopher
1
Melzner, Johann
1
Meyers-Levy, Joan
1
Morin, Sylvie
1
Müllensiefen, Daniel
1
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Published in...
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Psychology & marketing
4
Journal of marketing communications
2
Journal of retailing and consumer services
2
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
International journal of advertising : the review of marketing communications
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of international consumer marketing
1
Journal of international marketing and marketing research
1
Journal of management analytics
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of retailing
1
Marketing letters : a journal of research in marketing
1
Revue Gestion 2000 : management & prospective
1
The journal of applied business research
1
The journal of product & brand management
1
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ECONIS (ZBW)
26
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1
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
2
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
3
The sound of music : the effect of timbral sound quality in audio logos on brand personality perception
Melzner, Johann
;
Raghubir, Priya
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 932-949
Persistent link: https://www.econbiz.de/10014384292
Saved in:
4
Disentangling effects of subjective and objective characteristics of advertising music
Liu, Gordon
;
Abolhasani, Morteza
;
Hang, Haiming
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1153-1183
Persistent link: https://www.econbiz.de/10013350955
Saved in:
5
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
6
Multi-item scale construction to measure consumers' attitude toward advertising music
Raja, Md Washim
;
Anand, Sandip
;
Kumar, Ibha
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012203478
Saved in:
7
"How ad music attitude-based consumer segmentation can help advertisers"
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 383-399
Persistent link: https://www.econbiz.de/10012423914
Saved in:
8
Film music in advertising : an intertextual approach
Palencia-Lefler, Manuel
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 457-474
Persistent link: https://www.econbiz.de/10012263504
Saved in:
9
The impact of consistency between the emotional feature of advertising music and brand personality on brand experience
Hou, Jianrong
;
Zhao, Xiaofeng
;
Zheng, Jiahao
- In:
Journal of management analytics
6
(
2019
)
3
,
pp. 250-268
Persistent link: https://www.econbiz.de/10012171430
Saved in:
10
Results may vary : overcoming variability in consumer response to advertising music
Craton, Lincoln G.
;
Lantos, Geoffrey P.
;
Leventhal, …
- In:
Psychology & marketing
34
(
2017
)
1
,
pp. 19-39
Persistent link: https://www.econbiz.de/10011637196
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