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subject:"Akustische Markenführung"
~subject:"USA"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Advertising music"
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Akustische Markenführung
USA
Werbung
Advertising music
53
Werbemusik
53
Consumer behaviour
30
Konsumentenverhalten
30
Advertising effects
21
Werbewirkung
21
Brand management
17
Markenführung
17
Music
15
Musik
15
Brand image
12
Markenimage
12
Music industry
12
Musikwirtschaft
12
Advertising
9
Emotion
6
Brand
5
Einzelhandel
5
Markenartikel
5
Retail trade
5
Corporate reputation
4
Fernsehwerbung
4
Firmenimage
4
Hörfunkwerbung
4
Radio advertising
4
Television advertising
4
United States
4
Bibliometrics
3
Bibliometrie
3
Ladengestaltung
3
Perception
3
Personality psychology
3
Persönlichkeitspsychologie
3
Psychology of advertising
3
Sales promotion
3
Store design
3
Verkaufsförderung
3
Wahrnehmung
3
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8
Free
1
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Article
13
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Aufsatz in Zeitschrift
Article in journal
13
Hochschulschrift
8
Case study
5
Fallstudie
5
Aufsatz im Buch
4
Book section
4
Conference paper
3
Konferenzbeitrag
3
Lehrbuch
3
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3
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English
13
Author
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Allan, David
2
Anand, Sandip
2
Borders, Aberdeen Leila
2
Kemp, Elyria
2
Kopp, Steven W.
2
Natesan, Chinna
2
Raja, Md Washim
2
Abolhasani, Morteza
1
Anglada-Tort, Manuel
1
Ballouli, Khalid
1
Bennett, Gregg
1
Choi, Beomjoon
1
Egermann, Hauke
1
Hang, Haiming
1
Haws, Kelly L.
1
Herzog, Martin
1
Hong, You Jeong
1
Kumar, Ibha
1
Labrecque, Lauren I.
1
Lee, Kyogu
1
Lepa, Steffen
1
Liu, Gordon
1
Lowe, Michael L.
1
Müllensiefen, Daniel
1
Palencia-Lefler, Manuel
1
Schoenrock, Andreas
1
Schofield, Kerry
1
Scott, Shawn P.
1
Sheinin, Daniel
1
Steffens, Jochen
1
Trahan, Tabitha
1
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Journal of marketing communications
2
Journal of retailing and consumer services
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
International journal of advertising : the review of marketing communications
1
Journal of advertising research
1
Journal of international consumer marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research : JMR
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The journal of product & brand management
1
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ECONIS (ZBW)
13
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1
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
2
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
3
Disentangling effects of subjective and objective characteristics of advertising music
Liu, Gordon
;
Abolhasani, Morteza
;
Hang, Haiming
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1153-1183
Persistent link: https://www.econbiz.de/10013350955
Saved in:
4
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
5
Towards a common terminology for music branding campaigns
Herzog, Martin
;
Lepa, Steffen
;
Egermann, Hauke
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 176-209
Persistent link: https://www.econbiz.de/10012178700
Saved in:
6
Multi-item scale construction to measure consumers' attitude toward advertising music
Raja, Md Washim
;
Anand, Sandip
;
Kumar, Ibha
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012203478
Saved in:
7
"How ad music attitude-based consumer segmentation can help advertisers"
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 383-399
Persistent link: https://www.econbiz.de/10012423914
Saved in:
8
Film music in advertising : an intertextual approach
Palencia-Lefler, Manuel
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 457-474
Persistent link: https://www.econbiz.de/10012263504
Saved in:
9
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
10
New (sound)waves in sport marketing : do semantic differences in analogous music impact shopping behaviors of sport consumers?
Ballouli, Khalid
;
Bennett, Gregg
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
2
,
pp. 59-72
Persistent link: https://www.econbiz.de/10010383806
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