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subject:"Aufsatzsammlung"
~institution:"American Marketing Association"
~subject:"Markenführung"
~subject:"Online-Marketing"
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Aufsatzsammlung
Markenführung
Online-Marketing
Consumer behaviour
33
Konsumentenverhalten
33
Marketing management
25
Marketingmanagement
25
Marketing
22
Marketing theory
11
Marketingtheorie
11
Marktforschung
11
Market research
10
Corporate Social Responsibility
8
Corporate social responsibility
8
Internet marketing
8
USA
8
United States
8
Beziehungsmarketing
7
Relationship marketing
7
Welt
7
World
7
Advertising
5
Theorie
5
Theory
5
Werbung
5
Brand management
3
Green marketing
3
Nachhaltigkeit
3
Selling
3
Social Web
3
Social change
3
Social web
3
Sozialer Wandel
3
Sustainability
3
Sustainable product
3
Verkauf
3
Öko-Marketing
3
Öko-Produkt
3
Artificial intelligence
2
International marketing
2
Internationales Marketing
2
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9
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Konferenzschrift
9
Collection of articles of several authors
2
Sammelwerk
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Conference proceedings
1
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English
9
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Alvarez Mourey, James
1
Arnold, Todd J.
1
Baker, Stacey Menzel
1
Blanchard, Simon
1
Chandy, Rajesh K.
1
Cutright, Keisha
1
Epp, Amber M.
1
Ferrell, Odies C.
1
Im, Subin
1
Inman, Jeffrey
1
Lukas, Bryan A.
1
Mallapragada, Girish
1
Malter, Alan J.
1
Moorman, Christine
1
Peres, Renana
1
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American Marketing Association
Springer Fachmedien Wiesbaden
19
Deutscher Dialogmarketing Verband
9
Information Resources Management Association
9
National Bureau of Economic Research
6
Forschungsgruppe Konsum und Verhalten
3
NetLibrary, Inc
3
Universität Mannheim
3
Verlag Dr. Kovač
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Gottlieb-Duttweiler-Institut für Wirtschaftliche und Soziale Studien <Rüschlikon>
2
Haufe-Lexware GmbH & Co. KG
2
Helmut-Schmidt-Universität
2
IGI Global
2
OECD
2
RWTH Aachen
2
Springer International Publishing
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Association of National Advertisers
1
Ausstellung Wunderwirtschaft, DDR-Konsumkultur und Produktdesign in den 60er Jahren <1996 - 1997, Berlin>
1
Bundesinstitut für Bau-, Stadt- und Raumforschung
1
Campus Verlag
1
Deutschland / Bundesministerium für Verkehr, Bau und Stadtentwicklung
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Erasmus Research Institute of Management
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Forschungsstelle für den Handel <Berlin, West>
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Innovatives Marketing
1
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A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
2
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444522
Saved in:
3
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
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2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
4
The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880704
Saved in:
5
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
6
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549257
Saved in:
7
Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
-
AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
-
2019
Persistent link: https://www.econbiz.de/10012486208
Saved in:
8
Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017
Chandy, Rajesh K.
(
ed.
);
Inman, Jeffrey
(
ed.
); …
-
Winter Marketing Academic Conference <2017, Orlando, Fla.>
;
…
-
2017
Persistent link: https://www.econbiz.de/10011809219
Saved in:
9
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...
Arnold, Todd J.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790455
Saved in:
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