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subject:"Aufsatzsammlung"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Information systems research : ISR"
~subject:"Online-Marketing"
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Aufsatzsammlung
Online-Marketing
Consumer behaviour
520
Konsumentenverhalten
520
Online retailing
99
Online-Handel
99
Brand image
91
Markenimage
91
Brand management
86
Markenführung
86
Beziehungsmarketing
79
Relationship marketing
79
E-commerce
61
Electronic Commerce
60
Internet marketing
56
Social Web
56
Social web
56
Customer satisfaction
48
Kundenzufriedenheit
48
China
46
Brand
45
Markenartikel
45
Viral marketing
43
Virales Marketing
43
Advertising effects
33
Werbewirkung
33
Dienstleistungsqualität
32
Service quality
32
Experiment
29
Einzelhandel
27
Retail trade
27
Confidence
26
Designation of origin
26
Herkunftsbezeichnung
26
Vertrauen
26
Preismanagement
25
Pricing strategy
25
Mobile communications
23
Mobilkommunikation
23
Advertising
22
Werbung
22
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Online availability
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Undetermined
44
Free
1
Type of publication
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Article
56
Type of publication (narrower categories)
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Article in journal
56
Aufsatz in Zeitschrift
56
Language
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English
56
Author
All
Tan, Yong
3
Choi, Angela Aerry
2
Feng, Juan
2
Ghose, Anindya
2
Ho, Yi-Chun
2
Ho, Yi-Jen
2
Oh, Wonseok
2
Zhang, Xiaoquan
2
Aggarwal, Rohit
1
Agnihotri, Durgesh
1
Al-Hawari, Mohd Ahmad
1
Alryalat, Mohammad Abdallah Ali
1
Ananthakrishnan, Uttara M.
1
Ba, Sulin
1
Bhatnagar, Amit
1
Bodoff, David
1
Chai Har Lee
1
Cham Tat Huei
1
Chan, Hock Chuan
1
Chang, Man Kit
1
Chao, Chih-Wei
1
Chatterjee, Patrali
1
Chaturvedi, Pallavi
1
Che, Tong
1
Chen, Cheng
1
Chen, Chien-Wen
1
Chen, Haipeng
1
Chen, Peiyu
1
Chen, Wen-Kuo
1
Cheung, Man Lai
1
Chinelato, Flavia Braga
1
Cho, Daegon
1
Choi, Ben C. F.
1
Chow, Wing Chi
1
Chung, Henry F. L.
1
D'Alessandro, Steven
1
De Vreede, Gert-Jan
1
Dewan, Sanjeev
1
Ding, Amy Wenxuan
1
Dix, Steve
1
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Published in...
All
Asia Pacific journal of marketing and logistics
Information systems research : ISR
Journal of business research : JBR
184
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Journal of marketing communications
72
International journal of advertising : the review of marketing communications
65
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
53
International journal of hospitality management
51
Journal of internet commerce
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Journal of promotion management : JPM
29
Journal of marketing
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
The journal of brand management : an international journal
27
Tourism management : research, policies, practice
27
International journal of contemporary hospitality management
26
Journal of advertising research
26
Technological forecasting & social change : an international journal
26
Journal of management information systems : JMIS
25
Young consumers : insight and ideas for responsible marketers
25
Marketing intelligence & planning
24
Journal of marketing research : JMR
23
Psychology & marketing
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of marketing management : MM
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
Journal of hospitality marketing & management
21
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ECONIS (ZBW)
56
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1
The attraction effect in crowdfunding
Weinmann, Markus
;
Mishra, Abhay Nath
;
Kaiser, Lena Franziska
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1276-1295
Persistent link: https://www.econbiz.de/10014384233
Saved in:
2
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
Factors affecting users' impulse purchases in online group buying : online consumer reviews, countdowns and self-control
Sun, Jingjing
;
Li, Tingting
;
Sun, Shouqiang
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 224-240
Persistent link: https://www.econbiz.de/10014486683
Saved in:
4
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
5
The effect of gender expectations and physical attractiveness on discussion of weakness in online professional recommendations
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10014530440
Saved in:
6
What affects users to click social media ads and purchase intention? : the roles of advertising value, emotional appeal and credibility
Chen, Wen-Kuo
;
Ling, Chia-Ju
;
Chen, Chien-Wen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1900-1916
Persistent link: https://www.econbiz.de/10014430186
Saved in:
7
Investigating the impact of authenticity of social media influencers on followers' purchase behavior : mediating analysis of parasocial interaction on Instagram
Agnihotri, Durgesh
;
Chaturvedi, Pallavi
;
Kulshreshtha, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2377-2394
Persistent link: https://www.econbiz.de/10014430243
Saved in:
8
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
9
Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Chinelato, Flavia Braga
;
Oliveira, Alessandro Silva de
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2765-2784
Persistent link: https://www.econbiz.de/10014430284
Saved in:
10
Decide now or later : making sense of incoherence across online reviews
Yin, Dezhi
;
Vreede, Triparna de
;
Steele, Logan M.
;
De …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1211-1227
Persistent link: https://www.econbiz.de/10014384225
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