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subject:"Aufsatzsammlung"
~isPartOf:"Central European business review : CEBR"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
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Aufsatzsammlung
Konsumentenverhalten
Marketingmanagement
Communication
4
Kommunikation
4
Internet marketing
3
Marketing management
3
Online-Marketing
3
Consumer behaviour
2
Czech Republic
2
Public relations
2
Tschechien
2
marketing communication
2
Öffentlichkeitsarbeit
2
Advertising
1
Anti-Korruption
1
Anti-corruption
1
Beziehungsmarketing
1
Brand management
1
Corporate Social Responsibility
1
Corporate reputation
1
Corporate social responsibility
1
Corruption
1
Customer value
1
Digital media
1
Digitale Medien
1
Digitalisierung
1
Digitization
1
Fashion
1
Firmenimage
1
Information technology
1
Informationstechnik
1
Korruption
1
Kundenwert
1
Luxury goods
1
Luxusgüter
1
Markenführung
1
Mode
1
Online retailing
1
Online-Handel
1
Relationship marketing
1
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Type of publication
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Article
4
Type of publication (narrower categories)
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Article in journal
4
Aufsatz in Zeitschrift
4
Language
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English
4
Author
All
Czarniewski, Sławomir
1
Escobar Rios, Andrea
1
Farková, Alena
1
Kasl Kollmanová, Denisa
1
Lhotáková, Markéta
1
Published in...
All
Central European business review : CEBR
Journal of business research : JBR
19
SpringerLink / Bücher
18
Journal of marketing communications
16
Journal of advertising research
11
European journal of marketing : EJM
10
Springer Reference Wirtschaft
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Corporate communications : an international journal
7
International journal of internet marketing and advertising : IJIMA
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of retailing and consumer services
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International and intercultural communication annual
6
Psychology & marketing
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Journal of communication management : an international journal
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of the Academy of Marketing Science
5
Sage annual reviews of communication research
5
The journal of consumer marketing
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Business horizons
4
Europäische Kulturen in der Wirtschaftskommunikation
4
Gabler Edition Wissenschaft
4
Journal of internet commerce
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Lehrbuch
4
Marketing communication : new approaches, technologies, and styles
4
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Asia Pacific journal of marketing and logistics
3
Basler Schriften zum Marketing
3
Beiträge zur Wirtschaftskommunikation : Veröffentlichungen des Arbeitsbereichs <Unternehmenskommunikation> (ARBUK), Germanisches Seminar der Universität Hamburg
3
European journal of marketing
3
Information systems research : ISR
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
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ECONIS (ZBW)
4
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The impact of the digital revolution in the development of market and communication strategies for the luxury sector (fashion luxury)
Escobar Rios, Andrea
- In:
Central European business review : CEBR
5
(
2016
)
2
,
pp. 17-36
Persistent link: https://www.econbiz.de/10011668055
Saved in:
2
Consumer relevant online communication channels in Czech Republic in the consumer goods category
Farková, Alena
;
Lhotáková, Markéta
- In:
Central European business review : CEBR
3
(
2014
)
1
,
pp. 20-26
Persistent link: https://www.econbiz.de/10010407821
Saved in:
3
Communicating customer value based on modern technologies
Czarniewski, Sławomir
- In:
Central European business review : CEBR
3
(
2014
)
2
,
pp. 36-43
Persistent link: https://www.econbiz.de/10010408356
Saved in:
4
The growth of anti-corruption attitudes in Czech marketing communication and PR anti-corruption fight as marketing tool
Kasl Kollmanová, Denisa
- In:
Central European business review : CEBR
2
(
2013
)
1
,
pp. 15-20
Persistent link: https://www.econbiz.de/10010344538
Saved in:
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