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subject:"Aufsatzsammlung"
~isPartOf:"Information systems research : ISR"
~subject:"Mobile communications"
~subject:"Online-Marketing"
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Aufsatzsammlung
Mobile communications
Online-Marketing
Consumer behaviour
129
Konsumentenverhalten
129
Online retailing
56
Online-Handel
56
E-commerce
37
Electronic Commerce
37
Internet marketing
30
Social Web
30
Social web
30
Experiment
25
Viral marketing
24
Virales Marketing
24
Preismanagement
20
Pricing strategy
20
Theorie
18
Theory
18
Personalisierung
17
Personalization
17
electronic commerce
15
Internet
13
Mobilkommunikation
13
Beziehungsmarketing
11
Relationship marketing
11
Einzelhandel
10
Retail trade
10
Data protection
9
Datenschutz
9
Digital platform
8
Digitale Plattform
8
Product information
8
Product quality
8
Produktinformation
8
Produktqualität
8
Distribution channel
7
Vertriebsweg
7
Website
7
Advertising effects
6
Information behaviour
6
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Online availability
All
Undetermined
32
Free
2
Type of publication
All
Article
42
Type of publication (narrower categories)
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Article in journal
42
Aufsatz in Zeitschrift
42
Language
All
English
42
Author
All
Oh, Wonseok
4
Tan, Yong
4
Ghose, Anindya
3
Han, Sang Pil
3
Ho, Yi-Chun
3
Ho, Yi-Jen
3
Choi, Angela Aerry
2
Choi, Ben C. F.
2
Dewan, Sanjeev
2
Feng, Juan
2
Gopal, Anandasivam
2
Jiang, Zhenhui
2
Li, Beibei
2
Liu, Yang
2
Zhang, Xiaoquan
2
Aggarwal, Rohit
1
Ahn, Jae-Hyeon
1
Alhauli, Abdullah
1
Ananthakrishnan, Uttara M.
1
Ba, Sulin
1
Bang, Youngsok
1
Bhatnagar, Amit
1
Bodoff, David
1
Chan, Hock Chuan
1
Chatterjee, Patrali
1
Chen, Cheng
1
Chen, Haipeng
1
Chen, Peiyu
1
Chen, Yubo
1
Cheng, Yuan
1
Cho, Daegon
1
De Vreede, Gert-Jan
1
Ding, Amy Wenxuan
1
Duan, Jason A.
1
Elmaghraby, Wedad
1
Fan, Ming
1
Fang, Eric
1
Feng, Yue
1
Fink, Lior
1
Foutz, Natasha Zhang
1
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Published in...
All
Information systems research : ISR
Journal of business research : JBR
198
Journal of retailing and consumer services
194
International journal of internet marketing and advertising : IJIMA
120
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
85
Journal of marketing communications
73
International journal of advertising : the review of marketing communications
65
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
65
International journal of hospitality management
62
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
56
Journal of promotion management : innovations in planning and applied research
55
Journal of internet commerce
54
Cogent business & management
51
International journal of electronic marketing and retailing : IJEMR
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
The journal of product & brand management
48
Technological forecasting & social change : an international journal
41
Electronic commerce research
39
Telecommunications policy : the international journal of digital economy, data sciences and new media
38
Asia Pacific journal of marketing and logistics
35
Management science : journal of the Institute for Operations Research and the Management Sciences
34
International journal of consumer studies
33
International journal of contemporary hospitality management
32
International journal of technology marketing : IJTMkt
31
Journal of marketing
30
Journal of promotion management : JPM
30
International journal of business information systems : IJBIS
29
International journal of e-business research : an official publication of the Information Resources Management Association
29
Journal of electronic commerce research : JECR
29
Tourism management : research, policies, practice
29
Marketing intelligence & planning
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of hospitality marketing & management
27
Journal of management information systems : JMIS
27
The journal of brand management : an international journal
27
Young consumers : insight and ideas for responsible marketers
27
Journal of advertising research
26
Psychology & marketing
26
Journal of marketing research : JMR
25
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ECONIS (ZBW)
42
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1
Pushing yourself harder : the effects of mobile touch modes on users' self-regulation
Liu, Yang
;
Jiang, Zhenhui
;
Choi, Ben C. F.
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 996-1016
Persistent link: https://www.econbiz.de/10014383699
Saved in:
2
The attraction effect in crowdfunding
Weinmann, Markus
;
Mishra, Abhay Nath
;
Kaiser, Lena Franziska
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1276-1295
Persistent link: https://www.econbiz.de/10014384233
Saved in:
3
The effect of gender expectations and physical attractiveness on discussion of weakness in online professional recommendations
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10014530440
Saved in:
4
Personalized privacy preservation in consumer mobile trajectories
Macha, Meghanath
;
Foutz, Natasha Zhang
;
Li, Beibei
; …
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 249-271
Persistent link: https://www.econbiz.de/10014530460
Saved in:
5
Decide now or later : making sense of incoherence across online reviews
Yin, Dezhi
;
Vreede, Triparna de
;
Steele, Logan M.
;
De …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1211-1227
Persistent link: https://www.econbiz.de/10014384225
Saved in:
6
On the same page? : what users benefit from a desktop view on mobile devices
Fink, Lior
;
Papismedov, Daniele
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 423-441
Persistent link: https://www.econbiz.de/10014323690
Saved in:
7
Impressionable or immune? : examining the influence of marquee sellers in B2B secondary market platforms for it products
Alhauli, Abdullah
;
Elmaghraby, Wedad
;
Gopal, Anandasivam
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 570-589
Persistent link: https://www.econbiz.de/10014325023
Saved in:
8
How is mobile user behavior different? : a hidden Markov model of cross-mobile application usage dynamics
Wu, Shaohui
;
Tan, Yong
;
Chen, Yubo
;
Liang, Yitian
- In:
Information systems research : ISR
33
(
2022
)
3
,
pp. 1002-1022
Persistent link: https://www.econbiz.de/10013373596
Saved in:
9
Reviewing before reading? : an empirical investigation of book-consumption patterns and their effects on reviews and sales
Lee, Heeseung Andrew
;
Choi, Angela Aerry
;
Sun, Tianshu
; …
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1368-1389
Persistent link: https://www.econbiz.de/10012805186
Saved in:
10
The effects of price rank on clicks and conversions in product list advertising on online retail platforms
Zhuang, Mengzhou
;
Fang, Eric
;
Lee, Jongkuk
;
Li, Xiaoling
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1412-1430
Persistent link: https://www.econbiz.de/10012805193
Saved in:
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