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subject:"Aufsatzsammlung"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Markenführung"
~subject:"Online-Marketing"
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Aufsatzsammlung
Markenführung
Online-Marketing
Consumer behaviour
343
Konsumentenverhalten
343
Market research
63
Marktforschung
63
Experiment
39
Advertising effects
38
Werbewirkung
38
Präferenztheorie
37
Theory of preferences
37
Brand management
30
Brand image
29
Markenimage
29
Emotion
26
Theorie
26
Theory
26
Internet marketing
23
Cognition
21
Kognition
21
Perception
20
Wahrnehmung
20
Beziehungsmarketing
18
Decision under uncertainty
18
Entscheidung unter Unsicherheit
18
Relationship marketing
18
Advertising
17
Decision
17
Entscheidung
17
Werbung
17
Personality psychology
16
Persönlichkeitspsychologie
16
Viral marketing
15
Virales Marketing
15
Brand
13
Markenartikel
13
Sales promotion
13
USA
13
United States
13
Verkaufsförderung
13
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20
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Article
51
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Article in journal
51
Aufsatz in Zeitschrift
51
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English
51
Author
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Batra, Rajeev
2
Bucklin, Randolph E.
2
Feinberg, Fred M.
2
Heerde, Harald J. van
2
Kumar, V.
2
Wedel, Michel
2
Amaldoss, Wilfred
1
Aribarg, Anocha
1
Arora, Neeraj
1
Artz, Martin
1
Avery, Jill
1
Aydinoğlu, Nilüfer Z.
1
Bagozzi, Richard P.
1
Baker, Andrew M.
1
Bart, Yakov
1
Baumgartner, Hans
1
Bettman, James R.
1
Bhargave, Rajesh
1
Bijmolt, Tammo H. A.
1
Boksem, Maarten
1
Brasel, S. Adam
1
Bruce, Norris I.
1
Chan, Hang-Yee
1
Chen, Jianqing
1
Chen, Yu-Jen
1
Chen, Yu-Ping
1
Chen, Yuxin
1
Cian, Luca
1
Cutright, Keisha M.
1
Dagogo-Jack, Sokiente W.
1
Damangir, Sina
1
Danaher, Peter J.
1
Dinner, Isaac M.
1
Donthu, Naveen
1
Draganska, Michaela
1
Du, Rex Yuxing
1
Ehm, Laura
1
Elder, Ryan S.
1
Emrich, Oliver
1
Fitzsimons, Gavan J.
1
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Published in...
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Journal of marketing research : JMR
Journal of business research : JBR
515
Journal of retailing and consumer services
362
The journal of product & brand management
292
The journal of brand management : an international journal
266
International journal of internet marketing and advertising : IJIMA
131
Journal of marketing communications
126
International journal of hospitality management
116
Psychology & marketing
105
Asia Pacific journal of marketing and logistics
104
International journal of advertising : the review of marketing communications
100
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
96
Journal of promotion management : innovations in planning and applied research
88
European journal of marketing : EJM
85
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
78
Marketing intelligence & planning
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
72
Cogent business & management
71
Journal of international consumer marketing
71
SpringerLink / Bücher
66
International journal of consumer studies
65
Marketing letters : a journal of research in marketing
65
Journal of promotion management : JPM
64
Journal of marketing management : MM
63
Journal of the Academy of Marketing Science
63
Journal of marketing
62
International journal of electronic marketing and retailing : IJEMR
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
60
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
59
Journal of strategic marketing
58
Journal of global marketing
57
Journal of internet commerce
57
International journal of contemporary hospitality management
56
The journal of consumer marketing
56
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
55
International journal of advertising : the quarterly review of marketing communications
54
International marketing review
53
Journal of fashion marketing and management
51
Journal of retailing
51
Journal of marketing management : JMM ; journal of the Academy of Marketing
48
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ECONIS (ZBW)
51
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1
Neural profiling of brands : mapping brand image in consumers' brains with visual templates
Chan, Hang-Yee
;
Boksem, Maarten
;
Smidts, Ale
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 600-615
Persistent link: https://www.econbiz.de/10011912738
Saved in:
2
Delusion in attribution : caveats in using attribution for multimedia budget allocation
Danaher, Peter J.
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 667-685
Persistent link: https://www.econbiz.de/10011957967
Saved in:
3
Egocentric improvement evaluations : change in the self as an anchor for brand improvement judgments
Dagogo-Jack, Sokiente W.
;
Forehand, Mark R.
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 934-950
Persistent link: https://www.econbiz.de/10011971291
Saved in:
4
Who's driving this conversation? : systematic biases in the content of online consumer discussions
Hamilton, Rebecca W.
;
Schlosser, Ann
;
Chen, Yu-Jen
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 540-555
Persistent link: https://www.econbiz.de/10011743672
Saved in:
5
A dynamic model for digital advertising : the effects of creative format, message content, and targeting on engagement
Bruce, Norris I.
;
Murthi, B. P. S.
;
Rao, Ram C.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10011697343
Saved in:
6
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
7
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
8
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
9
Ghost ads : improving the economics of measuring online ad effectiveness
Johnson, Garrett A.
;
Lewis, Randall A.
;
Nubbemeyer, Elmar I.
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 867-884
Persistent link: https://www.econbiz.de/10011784982
Saved in:
10
What happens online stays online? : segment-specific online and offline effects of banner advertisements
Lobschat, Lara
;
Osinga, Ernst C.
;
Reinartz, Werner J.
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 901-913
Persistent link: https://www.econbiz.de/10011784990
Saved in:
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