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subject:"Aufsatzsammlung"
~person:"Hollebeek, Linda D."
~subject:"Markenführung"
~subject:"Online-Marketing"
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Aufsatzsammlung
Markenführung
Online-Marketing
Consumer behaviour
47
Konsumentenverhalten
47
Beziehungsmarketing
30
Relationship marketing
30
Brand management
17
Customer integration
16
Kundenintegration
16
Social Web
11
Social web
11
Brand image
10
Markenimage
10
Customer engagement
9
Dienstleistungsqualität
9
Service quality
9
Internet marketing
8
Consumer engagement
6
Customer satisfaction
6
Kundenzufriedenheit
6
Bibliometrics
5
Bibliometrie
5
Brand
4
Markenartikel
4
Brand loyalty
3
Confidence
3
Customer experience
3
Customer value
3
E-commerce
3
Electronic Commerce
3
Kundenwert
3
Markentreue
3
Online retailing
3
Online-Handel
3
Structural equation model
3
Strukturgleichungsmodell
3
Vertrauen
3
Advertising
2
Age
2
Age group
2
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15
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2
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Article
20
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Article in journal
19
Aufsatz in Zeitschrift
19
Aufsatz im Buch
1
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1
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English
20
Author
All
Hollebeek, Linda D.
Loureiro, Sandra Maria Correia
33
Phau, Ian
33
Ko, Eunju
27
Melewar, T. C.
25
Bang, Nguyen
23
Han, Heesup
23
Sarkar, Abhigyan
23
Keller, Kevin Lane
20
Pelsmacker, Patrick de
20
Dens, Nathalie
19
Diamantopoulos, Adamantios
19
Dwivedi, Yogesh Kumar
19
Guzman, Francisco
18
Japutra, Arnold
18
MacInnis, Deborah J.
18
Sarkar, Juhi Gahlot
18
Seo, Yuri
18
Septianto, Felix
18
Wiedmann, Klaus-Peter
18
Martínez-López, Francisco J.
17
Dawes, John
16
Ekinci, Yuksel
16
Sreejesh, S.
16
Usman, Osly
16
Veloutsou, Cleopatra
16
Filieri, Raffaele
15
Gázquez-Abad, Juan Carlos
15
Vrontis, Demetris
15
Fetscherin, Marc
14
Huber, Frank
14
Khan, Imran
14
Kunkel, Thilo
14
Paul, Justin
14
Shimul, Anwar Sadat
14
Valette-Florence, Pierre
14
Bauer, Hans H.
13
Burmann, Christoph
13
Fournier, Susan
13
Park, C. Whan
13
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Journal of retailing and consumer services
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Marketing intelligence & planning
2
The journal of services marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Psychology & marketing
1
The handbook of communication engagement
1
The journal of product & brand management
1
The service industries journal
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
20
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20
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1
Hallmarks and potential pitfalls of customer- and consumer engagement scales : a systematic review
Hollebeek, Linda D.
;
Sarstedt, Marko
;
Menidjel, Choukri
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1074-1088
Persistent link: https://www.econbiz.de/10014291736
Saved in:
2
Shaping customer brand loyalty during the pandemic : the role of brand credibility, value congruence, experience, identification, and engagement
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Tan Vo Thanh
; …
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1175-1189
Persistent link: https://www.econbiz.de/10013413224
Saved in:
3
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
4
The effect of customers' brand experience on brand evangelism : the case of luxury hotels
Purohit, Sonal
;
Hollebeek, Linda D.
;
Das, Manish
; …
- In:
Tourism management perspectives : TMP
46
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014310332
Saved in:
5
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
Saved in:
6
The invisible leash : when human brands hijack corporate brands' consumer relationships
Giertz, Johann N.
;
Hollebeek, Linda D.
;
Weiger, Welf Hermann
- In:
Journal of service management
33
(
2022
)
3
,
pp. 485-495
Persistent link: https://www.econbiz.de/10013325644
Saved in:
7
Videogames-as-a-service : converting freemium- to paying-users through pop-up advertisement value
Hussain, Ali
;
Abbasi, Amir Zaib
;
Hollebeek, Linda D.
; …
- In:
The journal of services marketing
36
(
2022
)
3
,
pp. 398-415
Persistent link: https://www.econbiz.de/10013407525
Saved in:
8
Consumers' technology-facilitated brand engagement and wellbeing : positivist TAM/PERMA- vs. Consumer Culture Theory perspectives
Hollebeek, Linda D.
;
Belk, Russell W.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 387-401
Persistent link: https://www.econbiz.de/10012591048
Saved in:
9
Virtual reality through the customer journey : framework and propositions
Hollebeek, Linda D.
;
Clark, Moira K.
;
Andreassen, Tor W.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012268819
Saved in:
10
Customer experience and commitment in retailing : does customer age matter?
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305359
Saved in:
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