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subject:"Aufsatzsammlung"
~subject:"Markenführung"
~subject:"Online-Marketing"
~type_genre:"Bibliography included"
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Aufsatzsammlung
Markenführung
Online-Marketing
Consumer behaviour
337
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337
Theorie
232
Theory
231
Deutschland
141
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138
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100
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45
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45
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40
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38
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Psychology of advertising
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Environmental consciousness
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Bibliography included
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8,328
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8,328
Aufsatz im Buch
515
Book section
515
Graue Literatur
204
Non-commercial literature
204
Hochschulschrift
191
Arbeitspapier
139
Working Paper
139
Thesis
125
Collection of articles of several authors
93
Sammelwerk
93
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90
Konferenzbeitrag
90
Aufsatzsammlung
74
Reprint
53
Konferenzschrift
47
Case study
26
Fallstudie
26
Conference proceedings
17
Collection of articles written by one author
11
Sammlung
11
Ratgeber
10
Guidebook
9
Handbook
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Handbuch
9
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7
Amtsdruckschrift
6
Government document
6
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Bibliografie enthalten
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Dissertation u.a. Prüfungsschriften
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Glossar enthalten
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Glossary included
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Baumgarth, Carsten
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McCracken, Grant David
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McKevitt, Steven
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ECONIS (ZBW)
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1
The persuasion industries : the making of modern Britain
McKevitt, Steven
-
2018
-
First edition
Persistent link: https://www.econbiz.de/10012606579
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2
Markenpolitik : Markenwirkungen - Markenführung - Markencontrolling
Baumgarth, Carsten
-
2008
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003456546
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3
Markets, meaning, and brand management
McCracken, Grant David
-
2005
Persistent link: https://www.econbiz.de/10002701617
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