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subject:"Australien"
~isPartOf:"Frontiers of business research in China : selected publications from Chinese universities"
~subject:"Advertising"
~subject:"Deutschland"
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Frontiers of business research in China : selected publications from Chinese universities
Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Journal of advertising research
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Journal of global marketing
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of vacation marketing : an international journal
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Konzepte und Perspektiven der Markenbildung im Kulturbereich
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South Asian journal of management : SAJM
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Sportwissenschaftliche Dissertationen und Habilitationen
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AMS review : official publication of the Academy of Marketing Science
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Asian Academy of Management journal : AAMJ
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Breaking new ground in theory and practice
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European Sport management quarterly : ESMQ
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European journal of marketing
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Fontys Venlo - publication of applied sciences
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim (IMU)
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Industrial marketing management : the international journal for industrial and high-tech firms
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Want to make me emotional? : the influence of emotional advertisements on women's consumption behavior
Majeed, Salman
;
Lu, Changbao
;
Usman, Muhammad
- In:
Frontiers of business research in China : selected …
11
(
2017
)
3
,
pp. 341-373
Persistent link: https://www.econbiz.de/10011849893
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