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subject:"Australien"
~language:"eng"
~subject:"Deutschland"
~subject:"Germany"
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Search: subject_exact:"Celebrity-Werbung"
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Australien
Deutschland
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Celebrity endorsement
744
Celebrity-Werbung
744
Advertising effects
420
Werbewirkung
420
Consumer behaviour
286
Konsumentenverhalten
286
Brand image
209
Markenimage
209
Brand management
194
Markenführung
194
Advertising
111
Werbung
111
Social Web
89
Social web
89
Athletes
88
Sportler
88
Brand
64
Markenartikel
62
Credibility
60
Glaubwürdigkeit
59
USA
57
Internet marketing
56
Online-Marketing
56
United States
56
celebrity endorsement
56
Indien
51
India
50
Sportmarketing
39
Sports marketing
39
Beziehungsmarketing
34
Relationship marketing
34
celebrity
26
China
25
Reputation
23
Marketing management
22
Marketingmanagement
22
advertising
22
Celebrity
20
Professional sports
19
Profisport
19
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English
German
26
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Brandes, Leif
2
Ilicic, Jasmina
2
Nüesch, Stephan
2
Webster, Cynthia M.
2
Branigan, Elizabeth
1
Cornwell, T. Bettina
1
D'Rozario, Denver
1
Dix, Steve
1
Ehrmann, Thomas
1
Eisend, Martin
1
Franck, Egon
1
Franck, Egon P.
1
Hollensen, Svend
1
Johns, Raechel
1
Langner, Tobias
1
Lis, Bettina
1
Lord, Kenneth R.
1
Meiseberg, Brinja
1
Mitsis, Ann
1
Pappu, Ravi
1
Phau, Ian
1
Post, Martin
1
Pougnet, Sonia
1
Putrevu, Sanjay
1
Ritz, Christian
1
Sassenberg, A.
1
Schimmelpfennig, Christian
1
Spry, Amanda
1
Weir, Brian
1
Weir, Ruth
1
Yang, Guang
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Breaking new ground in theory and practice
1
European journal of marketing : EJM
1
International journal of nonprofit & voluntary sector marketing
1
JMM : the international journal on media management
1
Journal of current issues and research in advertising : JCIRA
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of sports economics
1
Journal of vacation marketing : an international journal
1
Kyklos : international review for social sciences
1
Marketing intelligence & planning
1
Psychology & marketing
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
15
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1
The emerging market for "Delebs" (dead celebrities) : an ethics-based, sustainability analysis of key stakeholder positions
D'Rozario, Denver
;
Yang, Guang
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
3
,
pp. 252-273
Persistent link: https://www.econbiz.de/10012257944
Saved in:
2
Effects of sport celebrity transgressions : an exploratory study
Sassenberg, A.
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
2
,
pp. 78-90
Persistent link: https://www.econbiz.de/10011304061
Saved in:
3
The power of celebrity : exploring the basis for Oprah's successful endorsement of Australia as a vacation destination
Johns, Raechel
;
Weir, Brian
;
Weir, Ruth
- In:
Journal of vacation marketing : an international journal
21
(
2015
)
2
,
pp. 117-130
Persistent link: https://www.econbiz.de/10011305748
Saved in:
4
Reach for Generation Y : using celebrity endorsement to communicate about nonprofit causes with young people in Australia
Branigan, Elizabeth
;
Mitsis, Ann
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
4
,
pp. 314-321
Persistent link: https://www.econbiz.de/10011378459
Saved in:
5
Eclipsing : when celebrities overshadow the brand
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 1040-1050
Persistent link: https://www.econbiz.de/10010460828
Saved in:
6
Celebrities as indirect spokespeople in advertising
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
The changing roles of advertising : [extended versions …
,
(pp. 103-114)
.
2013
Persistent link: https://www.econbiz.de/10009773047
Saved in:
7
What's on TV? : the impact of brand image and celebrity credibility on television consumption from an ingredient branding perspective
Lis, Bettina
;
Post, Martin
- In:
JMM : the international journal on media management
15
(
2013
)
4
,
pp. 229-244
Persistent link: https://www.econbiz.de/10010244915
Saved in:
8
Selection of celebrity endorsers : a case approach to developing an endorser selection process model
Hollensen, Svend
;
Schimmelpfennig, Christian
- In:
Marketing intelligence & planning
31
(
2013
)
1
,
pp. 88-102
Persistent link: https://www.econbiz.de/10009722444
Saved in:
9
Celebrity endorsement, brand credibility and brand equity
Spry, Amanda
;
Pappu, Ravi
;
Cornwell, T. Bettina
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 882-909
Persistent link: https://www.econbiz.de/10009231679
Saved in:
10
Effects of celebrity endorsers' attractiveness and expertise on brand recall of transformational and informational products
Langner, Tobias
;
Eisend, Martin
- In:
Breaking new ground in theory and practice
,
(pp. 453-462)
.
2011
Persistent link: https://www.econbiz.de/10009380990
Saved in:
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