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subject:"Australien"
~person:"Schimmelpfennig, Christian"
~subject:"Advertising"
~subject:"Deutschland"
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Australien
Advertising
Deutschland
Celebrity endorsement
7
Celebrity-Werbung
7
Advertising effects
4
Brand management
4
Markenführung
4
Werbewirkung
4
Austria
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Advertising Strategy
1
Advertising strategy
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Anzeigenstrategie
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Anzeigenwerbung
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Brand
1
Brand equity
1
Branding
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Celebrity Endorsements
1
Consumer behaviour
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Endorsements
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Germany
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Internet marketing
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Konsumentenverhalten
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Markenartikel
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Markenpositionierung
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Schimmelpfennig, Christian
Huber, Frank
8
Meyer, Frederik
4
Andresen, Claus
3
Brandes, Leif
3
Chan, Kara
3
Ilicic, Jasmina
3
Nüesch, Stephan
3
Schaaf, Daniela
3
Arora, Nilesh
2
Banerjee, Neelotpaul
2
D'Rozario, Denver
2
Davies, Fiona
2
Fan, Fei
2
Foroudi, Pantea
2
Franck, Egon
2
Garthwaite, Craig L.
2
Henkel, Sven
2
Hussain, Shahzeb
2
Johnson, Johney
2
Kircher, Heike
2
Matthes, Isabel
2
Melewar, T. C.
2
Meng, Juan
2
Pan, Po-Lin
2
Parsad, Chandan
2
Prashar, Sanjeev
2
Priporas, Constantinos-Vasilios
2
Roy, Subhadip
2
Singh, Ramendra Pratap
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Thomas, Tijo
2
Tripathi, Vibhuti
2
Webster, Cynthia M.
2
Aa, Eva P. van der
1
Abbasi, Amir Zaib
1
Abedin, Mohammad Ishmam
1
Abirami, U.
1
Aggarwal, Aman
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Aggarwal, Yash
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Journal of global marketing
1
Marketing intelligence & planning
1
The IUP journal of marketing management : IJMM
1
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ECONIS (ZBW)
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The use of different endorser types in advertising : a content analysis of magazine advertisements
Schimmelpfennig, Christian
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 139-153
Persistent link: https://www.econbiz.de/10012201019
Saved in:
2
Significant decline in celebrity usage in advertising : a review
Schimmelpfennig, Christian
;
Hellensen, Svend
- In:
The IUP journal of marketing management : IJMM
15
(
2016
)
1
,
pp. 7-19
Persistent link: https://www.econbiz.de/10011536332
Saved in:
3
Selection of celebrity endorsers : a case approach to developing an endorser selection process model
Hollensen, Svend
;
Schimmelpfennig, Christian
- In:
Marketing intelligence & planning
31
(
2013
)
1
,
pp. 88-102
Persistent link: https://www.econbiz.de/10009722444
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