//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Australien"
~subject:"United States"
~subject:"social marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Social marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Australien
United States
social marketing
Social marketing
1,462
Social Marketing
1,241
Consumer behaviour
282
Konsumentenverhalten
276
Soziomarketing
221
Behavioral economics
120
USA
120
Verhaltensökonomik
119
Marketing
118
Gesundheitsvorsorge
110
Preventive care
106
Werbewirkung
104
Advertising effects
103
Marketingmanagement
90
Marketing management
88
Corporate social responsibility
86
Corporate Social Responsibility
82
Deutschland
79
Germany
72
Theory
67
Theorie
64
Experiment
63
Nonprofit-Organisation
60
Australia
58
Social Web
57
Social web
57
Sustainable development
56
Youth
55
Advertising
54
Nachhaltige Entwicklung
54
Eating habit
52
Ernährungsverhalten
52
Jugendliche
51
Health
48
Social change
47
Feldforschung
46
Field research
45
more ...
less ...
Online availability
All
Undetermined
134
Free
66
Type of publication
All
Article
300
Book / Working Paper
55
Type of publication (narrower categories)
All
Article in journal
238
Aufsatz in Zeitschrift
238
Aufsatz im Buch
30
Book section
30
Graue Literatur
21
Non-commercial literature
21
Working Paper
21
Arbeitspapier
19
Case study
5
Fallstudie
5
Collection of articles of several authors
4
Hochschulschrift
4
Sammelwerk
4
Thesis
4
Lehrbuch
3
Textbook
3
Article
2
Aufsatzsammlung
2
Reprint
2
Bibliografie enthalten
1
Bibliographie
1
Bibliography included
1
Collection of articles written by one author
1
Conference paper
1
Konferenzbeitrag
1
Sammlung
1
conceptual-paper
1
more ...
less ...
Language
All
English
307
Undetermined
41
German
4
Portuguese
3
French
1
Author
All
Rundle-Thiele, Sharyn
11
Russell-Bennett, Rebekah
8
Previte, Josephine
7
Kubacki, Krzysztof
6
Fry, Marie-Louise
5
Gordon, Ross
4
Jones, Sandra C.
4
Kotler, Philip
4
Sunstein, Cass R.
4
Baclay, J. Richelcyn M.
3
Bogueva, Diana
3
Brennan, Linda
3
Dietrich, Timo
3
Dolnicar, Sara
3
Duque, Richelle G.
3
Eagle, Lynne C.
3
Gurrieri, Lauren
3
Jewell, Robert D.
3
Kennedy, Ann-Marie
3
Marinova, Dora
3
Pang, Bo
3
Reisch, Lucia A.
3
Ronsing, Aisha-Aziza A.
3
Roque, Patricia Margarita S.
3
Serrano, Grace Kathleen T.
3
Taubinsky, Dmitry
3
Tumlos, Jenina Olivia A.
3
Wong, John Q.
3
Yeh, Marie A.
3
Alves, Helena
2
Andreasen, Alan R.
2
Basil, Michael
2
Borawska, Anna
2
Brace-Govan, Jan
2
Brychkov, Dmitry
2
Carlson, Les
2
Carrera, Mariana
2
Chesnes, Matthew
2
Choudhury, Koushiki
2
Cismaru, Magdalena
2
more ...
less ...
Institution
All
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
8
Economics Research, World Bank Group
2
International Monetary Fund (IMF)
2
Economics Department, Queen's University
1
International Monetary Fund
1
Philippine Institute for Development Studies (PIDS), Government of the Philippines
1
Université Paris-Dauphine (Paris IX)
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
de Nederlandsche Bank
1
more ...
less ...
Published in...
All
Health marketing quarterly
23
Journal of nonprofit & public sector marketing
19
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
13
Journal of marketing management : MM
12
Journal of macromarketing : examining the interactions among markets, marketing, and society
10
Journal of advertising : official publication of the American Academy of Advertising
9
Working paper / National Bureau of Economic Research, Inc.
9
Apas Papers
8
International journal of nonprofit and voluntary sector marketing
8
Journal of macromarketing
7
Australasian marketing journal
6
International journal of nonprofit & voluntary sector marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Psychology & marketing
6
Journal of advertising research
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Marketing theory
4
Young consumers : insight and ideas for responsible marketers
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
3
Continuing to broaden the marketing concept : making the world a better place
3
International journal of market research
3
Journal of Business Ethics
3
Journal of business research : JBR
3
Annals of Faculty of Economics
2
Contemporary issues in social marketing
2
International journal of advertising : the review of marketing communications
2
International journal of islamic marketing and branding
2
International journal of social entrepreneurship and innovation : IJSEI
2
Journal of business ethics : JOBE
2
Journal of food products marketing
2
Journal of marketing
2
Journal of strategic marketing
2
Services marketing quarterly
2
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
2
Social marketing for public health : global trends and success stories
2
The Harvard John M. Olin discussion paper series
2
Theoretical and Applied Economics
2
AMS review : official publication of the Academy of Marketing Science
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
302
RePEc
46
EconStor
4
BASE
1
USB Cologne (EcoSocSci)
1
Other ZBW resources
1
Showing
1
-
10
of
355
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A reflection on the co-design approach to the development of the Medway Can campaign : a whole systems approach to obesity prevention using COM-B
Parsons, Katherine
;
Payne, Simon
;
Codling, Saoirce
; …
- In:
Health marketing quarterly
41
(
2024
)
1
,
pp. 33-49
Persistent link: https://www.econbiz.de/10014575143
Saved in:
2
Factors influencing consumers' intention to donate blood : a South African perspective
Matubatuba, Relebohiseng
;
Strydom, Nadine
;
Lunanga, N. …
- In:
Health marketing quarterly
41
(
2024
)
1
,
pp. 71-94
Persistent link: https://www.econbiz.de/10014575147
Saved in:
3
No virus on me : the Indian ways of managing the COVID-19 pandemic : marine to mountain
Bhattacharyya, Jishnu
;
Dash, Manoj Kumar
;
Kundu, Soumyadeep
- In:
Asian journal of management cases
20
(
2023
)
2
,
pp. 128-156
Persistent link: https://www.econbiz.de/10014366157
Saved in:
4
Rescuing unwanted household goods : moving towards a circular economy
Chad, Paul
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
4
,
pp. 279-293
Persistent link: https://www.econbiz.de/10014381385
Saved in:
5
Reconceptualising risky and harmful consumption through molar and molecular lines : mobile smartphone sports betting arrangements
Gordon, Ross
;
Harada, Theresa
;
Waitt, Gordon
;
Gurrieri, …
- In:
Marketing theory
24
(
2024
)
2
,
pp. 311-337
Persistent link: https://www.econbiz.de/10014631851
Saved in:
6
Collectivism fosters preventive behaviors to contain the spread of COVID-19 : implications for social marketing in public health
Cho, Hyewon
;
Guo, Yafei
;
Torelli, Carlos J.
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 694-700
Persistent link: https://www.econbiz.de/10013165425
Saved in:
7
Modeling condom brand loyalty of young South African adults : an expectancy confirmation perspective
Nkwei, Emile Saker
;
Roberts-Lombard, Mornay
;
Maduku, …
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
3
,
pp. 322-346
Persistent link: https://www.econbiz.de/10014574604
Saved in:
8
The effectiveness of consume-less appeals in social marketing
Balderjahn, Ingo
;
Hoffmann, Stefan
- In:
Journal of macromarketing
44
(
2024
)
2
,
pp. 258-275
Persistent link: https://www.econbiz.de/10014584731
Saved in:
9
Marketing in social innovations targeted at healthcare
Hanuláková, Eva
;
Daňo, Ferdinand
;
Kukura, Marek
; …
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
3
,
pp. 90-107
Persistent link: https://www.econbiz.de/10013161995
Saved in:
10
Advertising healthy eating to young consumers : insights from English and Swedish adolescents
Sherrington, Anna Maria
;
Oakes, Steve
;
Hunter-Jones, …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
15/16
,
pp. 1624-1655
Persistent link: https://www.econbiz.de/10012802294
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->