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subject:"Australien"
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Australien
United States
Social marketing
1,462
Social Marketing
1,241
Consumer behaviour
282
Konsumentenverhalten
276
Soziomarketing
221
social marketing
198
Behavioral economics
120
USA
120
Verhaltensökonomik
119
Marketing
118
Gesundheitsvorsorge
110
Preventive care
106
Werbewirkung
104
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103
Marketingmanagement
90
Marketing management
88
Corporate social responsibility
86
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82
Deutschland
79
Germany
72
Theory
67
Theorie
64
Experiment
63
Nonprofit-Organisation
60
Australia
58
Social Web
57
Social web
57
Sustainable development
56
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55
Advertising
54
Nachhaltige Entwicklung
54
Eating habit
52
Ernährungsverhalten
52
Jugendliche
51
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48
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26
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17
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15
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English
162
German
3
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Fry, Marie-Louise
5
Previte, Josephine
5
Kotler, Philip
4
Rundle-Thiele, Sharyn
4
Russell-Bennett, Rebekah
4
Sunstein, Cass R.
4
Brennan, Linda
3
Dolnicar, Sara
3
Gordon, Ross
3
Jones, Sandra C.
3
Reisch, Lucia A.
3
Taubinsky, Dmitry
3
Basil, Michael
2
Bogueva, Diana
2
Carlson, Les
2
Carrera, Mariana
2
Chesnes, Matthew
2
Cismaru, Magdalena
2
Comello, Maria Leonora G.
2
Gallegos, Danielle
2
Grüne-Yanoff, Till
2
Harker, Debra
2
Harker, Michael
2
Hopkins, Christopher D.
2
Jewell, Robert D.
2
Jin, Ginger Zhe
2
Keller, Adam M.
2
Keller, Punam Anand
2
Keller, Sarah N.
2
Lavack, Anne M.
2
Lee, Nancy R.
2
Lusardi, Annamaria
2
Marinova, Dora
2
Marx, Benjamin M.
2
Otjen, A. J.
2
Pang, Bo
2
Raciti, Maria
2
Randle, Melanie
2
Raphaely, Talia
2
Raymond, Mary Anne
2
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Health marketing quarterly
11
Journal of advertising : official publication of the American Academy of Advertising
9
Working paper / National Bureau of Economic Research, Inc.
9
International journal of nonprofit and voluntary sector marketing
8
Australasian marketing journal
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Journal of advertising research
5
Journal of nonprofit & public sector marketing
5
International journal of nonprofit & voluntary sector marketing
4
Young consumers : insight and ideas for responsible marketers
4
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
3
Journal of business research : JBR
3
Psychology & marketing
3
Contemporary issues in social marketing
2
Journal of business ethics : JOBE
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing management : MM
2
Marketing theory
2
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
2
Social marketing for public health : global trends and success stories
2
The Harvard John M. Olin discussion paper series
2
AMS review : official publication of the Academy of Marketing Science
1
Advertising and violence : concepts and perspectives
1
American economic journal : a journal of the American Economic Association
1
Applied economic perspectives and policy
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of management research and innovation
1
Bridging the gap between advertising academia and practice
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Critical concepts in economics
1
Discussion paper
1
Economics & philosophy
1
Engaging consumers through branded entertainment and convergent media
1
EuroMed journal of business
1
European business review
1
European journal of marketing : EJM
1
European review of agricultural economics
1
Europäische Hochschulschriften / 5
1
Handbook of behavioural economics and smart decision-making : rational decision-making within the bounds of reason
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
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ECONIS (ZBW)
163
USB Cologne (EcoSocSci)
1
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91
Neuroscience and addictive consumption
Litt, Ab
;
Pirouz, Dante M.
;
Shiv, Baba
- In:
Transformative consumer research for personal and …
,
(pp. 523-542)
.
2012
Persistent link: https://www.econbiz.de/10009260760
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92
Account planning : applying an advertising discipline to health communication and social marketing
Mackert, Michael
- In:
Health marketing quarterly
29
(
2012
)
3
,
pp. 270-282
Persistent link: https://www.econbiz.de/10009657660
Saved in:
93
Increasing loyalty to breastfeeding : investigating a product development strategy
Parkinson, Joy
;
Russell-Bennett, Rebekah
;
Previte, Josephine
- In:
Health marketing quarterly
29
(
2012
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10009657675
Saved in:
94
Framing and efficacy : the effect of regulatory fit on skin cancer prevention and detection
Shao, Wei
- In:
Journal of nonprofit & public sector marketing
24
(
2012
)
3
,
pp. 161-180
Persistent link: https://www.econbiz.de/10009657707
Saved in:
95
Stop the music!
Sheehan, Brian
;
Tsao, James
;
Pokrywczynski, James
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 309-321
Persistent link: https://www.econbiz.de/10009663642
Saved in:
96
The power of Citizen-group public-policy advertising : messages don’t need third-party validation to increase salience among pockets of voters
Bergan, Daniel
;
Risner, Genevieve
- In:
Journal of advertising research
52
(
2012
)
4
,
pp. 405-420
Persistent link: https://www.econbiz.de/10009710183
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97
The effects of message framing and risk perceptions for HPV vaccine campaigns : focus on the role of regulatory fit
Park, Sun-young
- In:
Health marketing quarterly
29
(
2012
)
4
,
pp. 283-302
Persistent link: https://www.econbiz.de/10009713292
Saved in:
98
What do social marketing programmes reveal about social marketing? : evidence from South Asia
Saini, Gordhan K.
;
Mukul, Kumar
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
4
,
pp. 303-324
Persistent link: https://www.econbiz.de/10010201099
Saved in:
99
Coverage of social marketing efforts in the mainstream media
Basil, Michael
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
4
,
pp. 295-302
Persistent link: https://www.econbiz.de/10010201116
Saved in:
100
Depictions of self-inflicted versus blameless victims for nonprofits employing print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 55-74
Persistent link: https://www.econbiz.de/10009738527
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