Neuroscience and addictive consumption
Ab Litt, Dante M. Pirouz, and Baba Shiv
Year of publication: |
2012
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Authors: | Litt, Ab ; Pirouz, Dante M. ; Shiv, Baba |
Published in: |
Transformative consumer research for personal and collective well-being. - New York, NY [u.a.] : Routledge, ISBN 1-84872-852-2. - 2012, p. 523-542
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Subject: | Konsumentenverhalten | Consumer behaviour | Sucht | Addiction | Neurowissenschaften | Neuroscience | Social Marketing | Social marketing | USA | United States |
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