Manipulating basic taste perception to explore how product information affects experience
Year of publication: |
2012
|
---|---|
Authors: | Litt, Ab ; Shiv, Baba |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 22.2012, 1, p. 55-66
|
Subject: | Produktinformation | Product information | Konsumentenverhalten | Consumer behaviour | Wein | Wine | Experiment |
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