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subject:"Automotive industry"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~subject:"Marketingmanagement"
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Automotive industry
Marketingmanagement
Produktgestaltung
72
Product design
66
New product development
22
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22
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16
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European journal of marketing : EJM
The journal of product innovation management : an international publication of the Product Development & Management Association
International journal of automotive technology and management : IJATM
7
Beiträge zum Produkt-Marketing
6
Europäische Hochschulschriften / 5
5
Faculty & research / Insead : working paper series
5
International journal of industrial organization
5
International journal of product development : IJPD
4
International journal of production economics
4
International journal of production research
4
Journal of marketing
4
Research and the development of pedagogical materials : working papers
4
Annales d'économie et de statistique
3
Economia e politica industriale
3
European journal of operational research : EJOR
3
INSEAD Working Paper
3
International journal of technology marketing : IJTMkt
3
Journal of business economics : JBE
3
Journal of marketing management : MM
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
SpringerLink / Bücher
3
The journal of business & industrial marketing
3
Benchmarking : an international journal ; BIJ
2
Entscheidungsunterstützung für ökonomische Probleme
2
Gabler Edition Wissenschaft
2
Holt, Rinehart and Winston marketing series
2
IEEE transactions on engineering management : EM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of marketing communications
2
Management international review : mir ; journal of international business
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
2
Omega : the international journal of management science
2
Product research : the art and science behind successful product launches
2
Psychology & marketing
2
Reihe: Marketing : MAR
2
Research
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Strategie und Technik des Automobilmarketing
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ECONIS (ZBW)
10
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1
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10
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date (oldest first)
1
A novel approach for predicting and understanding consumers’ sense of design similarity
Schreiner, Thomas F.
;
Fandrich, Thomas
;
Heitmann, Mark
; …
- In:
The journal of product innovation management : an …
34
(
2017
)
6
,
pp. 790-820
Persistent link: https://www.econbiz.de/10011822763
Saved in:
2
In the eye of the beholder? : the effect of product appearance on shareholder value
Bornemann, Torsten
;
Schöler, Lisa
;
Homburg, Christian
- In:
The journal of product innovation management : an …
32
(
2015
)
5
,
pp. 704-715
Persistent link: https://www.econbiz.de/10011441452
Saved in:
3
Enhancing consumers' affection for a brand using product design
Kumar, Minu
;
Townsend, Janell D.
;
Vorhies, Douglas W.
- In:
The journal of product innovation management : an …
32
(
2015
)
5
,
pp. 716-730
Persistent link: https://www.econbiz.de/10011441454
Saved in:
4
Brand-specific design effects : forum and function
Townsend, Janell D.
;
Kang, Wooseong
;
Montoya, Mitzi M.
; …
- In:
The journal of product innovation management : an …
30
(
2013
)
5
,
pp. 994-1008
Persistent link: https://www.econbiz.de/10010128231
Saved in:
5
The total product design concept and an application to the auto market
Srinivasan, Raji
;
Lilien, Gary L.
;
Rangaswamy, Arvind
; …
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 3-20
Persistent link: https://www.econbiz.de/10010219661
Saved in:
6
Designing visual recognition for the brand
Karjalainen, Toni-Matti
;
Snelders, Dirk
- In:
The journal of product innovation management : an …
27
(
2010
)
1
,
pp. 6-22
Persistent link: https://www.econbiz.de/10003937609
Saved in:
7
Towards effective product management
Reid, David McHardy
- In:
European journal of marketing : EJM
22
(
1988
)
5
,
pp. 32-43
Persistent link: https://www.econbiz.de/10001049945
Saved in:
8
Towards a theory of product range policy
Kent, R. A.
- In:
European journal of marketing : EJM
20
(
1986
)
10
,
pp. 5-17
Persistent link: https://www.econbiz.de/10001071330
Saved in:
9
Effective product organisation and development
Wills, Gordon
(
contributor
)
- In:
European journal of marketing : EJM
18
(
1984
)
6
,
pp. 2-123
Persistent link: https://www.econbiz.de/10001065459
Saved in:
10
Product liability legislation, consumer behaviour and marketing strategy
Liebermann, Yehoshua J.
- In:
European journal of marketing : EJM
18
(
1984
)
1
,
pp. 56-65
Persistent link: https://www.econbiz.de/10001037551
Saved in:
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