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subject:"Automotive industry"
~isPartOf:"Journal of marketing communications"
~subject:"Consumer behaviour"
~subject:"Product differentiation"
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Search: subject_exact:"Produktgestaltung"
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Automotive industry
Consumer behaviour
Product differentiation
Product design
7
Produktgestaltung
7
Konsumentenverhalten
6
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
New product development
2
Packaging
2
Produktentwicklung
2
Schweden
2
Sweden
2
Verpackung
2
Advertising
1
Advertising effects
1
Brand
1
CSR marketing
1
Cognition
1
Collectivism
1
Corporate Social Responsibility
1
Corporate culture
1
Corporate social responsibility
1
Corporate social responsibility (CSR)
1
Design information
1
Emotion
1
Innovation
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Innovation management
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Innovationsmanagement
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Kansei engineering
1
Kognition
1
Kollektivismus
1
Markenartikel
1
Package design
1
Perception
1
Product form
1
Unternehmenskultur
1
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Aghdaie, Fathollah Amiri
1
Amirkhizi, Parisa Jourabchi
1
Ansari, Azarnoush
1
Anzabi, Naeimeh
1
Barchiesi, Maria Assunta
1
Bettels, Jannick
1
Castellan, Silvia
1
Costa, Roberta
1
Das, Enny
1
Grinsven, Bo
1
Haase, Janina
1
Maleki, Shekoofeh
1
Pourtalebi, Shahab
1
Ryu, Sann
1
Shahin, Arash
1
Vargas, Patrick
1
Wiedmann, Klaus-Peter
1
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Journal of marketing communications
International journal of production research
21
Journal of retailing and consumer services
19
Product experience
19
International journal of product development : IJPD
17
International journal of production economics
17
Journal of business research : JBR
17
Psychology & marketing
17
The journal of product innovation management : an international publication of the Product Development & Management Association
14
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
Journal of marketing
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
International journal of automotive technology and management : IJATM
7
Journal of international consumer marketing
7
Journal of marketing research : JMR
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
European journal of marketing : EJM
6
International journal of industrial organization
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of economics
6
Journal of retailing
6
The journal of brand management : an international journal
6
The journal of product & brand management
6
European journal of operational research : EJOR
5
Faculty & research / Insead : working paper series
5
IEEE transactions on engineering management : EM
5
International journal of retail & distribution management
5
Journal of marketing research
5
Production and operations management : an international journal of the Production and Operations Management Society
5
Sensory marketing : research on the sensuality of products
5
Benchmarking : an international journal ; BIJ
4
CORE discussion paper : DP
4
Cogent business & management
4
Europäische Hochschulschriften / 5
4
International journal of technology marketing : IJTMkt
4
Journal of business economics : JBE
4
Journal of fashion marketing and management
4
Marketing letters : a journal of research in marketing
4
Economia e politica industriale
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
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ECONIS (ZBW)
6
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1
Emotional effects of product form in individualist and collectivist cultures
Amirkhizi, Parisa Jourabchi
;
Pourtalebi, Shahab
; …
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 476-490
Persistent link: https://www.econbiz.de/10014321981
Saved in:
2
Product visuals and consumers' selective exposure : the role of thought generation and cognitive motivation
Ryu, Sann
;
Vargas, Patrick
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 780-798
Persistent link: https://www.econbiz.de/10012653590
Saved in:
3
Investigating the relationship among the Kansei-based design of chocolate packaging, consumer perception, and willingness to buy
Maleki, Shekoofeh
;
Aghdaie, Fathollah Amiri
;
Shahin, Arash
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 836-855
Persistent link: https://www.econbiz.de/10012314022
Saved in:
4
Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Bettels, Jannick
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
Saved in:
5
In the eye of the beholder : communicating CSR through color in packaging design
Barchiesi, Maria Assunta
;
Castellan, Silvia
;
Costa, Roberta
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 720-733
Persistent link: https://www.econbiz.de/10011927588
Saved in:
6
Logo design in marketing communications : brand logo complexity moderates exposure effects on brand recoginition and brand attitude
Grinsven, Bo
;
Das, Enny
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 256-270
Persistent link: https://www.econbiz.de/10011613163
Saved in:
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