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subject:"Automotive industry"
~subject:"Brand management"
~subject:"Ästhetik"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Produktgestaltung"
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Automotive industry
Brand management
Ästhetik
Produktgestaltung
2,315
Product design
2,312
New product development
533
Produktentwicklung
532
Theorie
487
Theory
487
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456
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356
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306
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306
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160
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129
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129
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product design
123
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115
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Markenführung
109
Product life cycle
92
Produktlebenszyklus
92
Aesthetics
83
Fertigungsprogramm
79
Lieferkette
79
Master production schedule
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Brand image
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Kfz-Industrie
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76
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Aufsatz in Zeitschrift
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Herrmann, Andreas
7
Heitmann, Mark
5
Landwehr, Jan Rüdiger
5
Townsend, Claudia
5
Fujimoto, Takahiro
3
Hagtvedt, Henrik
3
Kirillova, Ksenia
3
Townsend, Janell D.
3
Alänge, Sverker
2
Bazin, Yoann
2
Bettels, Jannick
2
Chattaraman, Veena
2
Chen, Chialin
2
Dahl, Darren W.
2
Dudenhöffer, Ferdinand
2
Fu, Xiaoxiao
2
Gilal, Faheem Gul
2
Gilal, Naeem Gul
2
Gilal, Rukhsana Gul
2
Gupta, Suraksha
2
Haug, Anders
2
Homburg, Christian
2
Jiang, Yuwei
2
Kaminski, Paulo Carlos
2
Kang, Wooseong
2
Korica, Maja
2
Kristav, Per
2
Kumar, Deepak S.
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Kumar, Minu
2
Lehto, Xinran Y.
2
Luffarelli, Jonathan
2
Makarem, Suzanne
2
Malkewitz, Keven
2
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Orth, Ulrich R.
2
Pamfilie, Rodica
2
Patrick, Vanessa M.
2
Purani, Keyoor
2
Roos, Lars-Uno
2
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The journal of brand management : an international journal
12
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
International journal of product development : IJPD
8
The journal of product & brand management
8
International journal of automotive technology and management : IJATM
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of marketing
7
Psychology & marketing
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Journal of business research : JBR
6
Journal of retailing and consumer services
6
International journal of production research
4
International journal of technology marketing : IJTMkt
4
Journal of fashion marketing and management
4
Journal of marketing research
4
Marketing letters : a journal of research in marketing
4
International journal of production economics
3
International journal of retail & distribution management
3
Journal of retailing
3
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
3
Administrative science quarterly : ASQ
2
Amfiteatru economic : an economic and business research periodical
2
Benchmarking : an international journal ; BIJ
2
Economia e politica industriale
2
European journal of marketing : EJM
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of advertising : the review of marketing communications
2
International journal of industrial organization
2
International journal of innovation management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail and distribution management
2
Journal of business economics : JBE
2
Journal of consumer behaviour : an international research review
2
Journal of management inquiry
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of the Academy of Marketing Science
2
Journal of travel and tourism marketing
2
Marketing science
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ECONIS (ZBW)
253
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1
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253
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1
The aesthetic evolution of product categories
Krabbe, Anders Dahl
;
Grodal, Stine
- In:
Administrative science quarterly : ASQ
68
(
2023
)
3
,
pp. 734-780
Persistent link: https://www.econbiz.de/10014368539
Saved in:
2
Product aesthetic design : a machine learning augmentation
Burnap, Alex
;
Hauser, John R.
;
Timoshenko, Artem
- In:
Marketing science
42
(
2023
)
6
,
pp. 1029-1056
Persistent link: https://www.econbiz.de/10014436737
Saved in:
3
The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
4
Refining replacements : validating a revised typology of visual metaphor using perceived processing fluency and aesthetic pleasure
Enschot, Renske van
;
Hooijdonk, Charlotte van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 344-367
Persistent link: https://www.econbiz.de/10014234040
Saved in:
5
Stars versus bars : how the aesthetics of product ratings "shape" product preference
Jia, He
;
Wan, Echo Wen
;
Zheng, Wanyi
- In:
Journal of consumer research : JCR ; an …
50
(
2023
)
1
,
pp. 142-166
Persistent link: https://www.econbiz.de/10014314346
Saved in:
6
Redesign of car body by reverse engineering technique using Steinbichler 3D Scanner and Projet 3D printer
Haleem, Abid
;
Javaid, Mohd
;
Goyal, Abhishek
;
Khanam, Tarbiya
- In:
Journal of industrial integration and management : …
7
(
2022
)
2
,
pp. 171-182
Persistent link: https://www.econbiz.de/10013264500
Saved in:
7
Automatic equipment design of intelligent manufacturing flexible production line based on industrial motorized spindle
He, Runqin
- In:
International journal of information systems and supply …
15
(
2022
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014299267
Saved in:
8
Human vs. AI : the battle for authenticity in fashion design and consumer response
Lee, Garim
;
Kim, Hye-yŏng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462311
Saved in:
9
Brand experience manual : bridging the gap between brand strategy and customer experience
Motta-Filho, Mauricy A.
- In:
Review of managerial science : RMS
15
(
2021
)
5
,
pp. 1173-1204
Persistent link: https://www.econbiz.de/10012549741
Saved in:
10
Logo shape and color as drivers of change in brand evaluation and recognition
Torbarina, Matia
;
Grgurić Čop, Nina
;
Jelenc, Lara
- In:
Naše gospodarstvo : NG
67
(
2021
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10012584407
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