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subject:"Betriebswirtschaftslehre"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Kundenwert"
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Betriebswirtschaftslehre
Kundenwert
Marketing theory
48
Marketingtheorie
48
Marketing
14
Beziehungsmarketing
11
Relationship marketing
11
Peter F. Drucker
10
Marketing management
7
Marketingmanagement
7
Service-Dominant Logic
7
Service-dominant logic
7
Bibliometrics
5
Bibliometrie
5
Consumer behaviour
5
Customer satisfaction
5
Innovation
5
Konsumentenverhalten
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Kundenzufriedenheit
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Theory
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Betriebliche Wertschöpfung
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Dienstleistungsmarketing
4
Institutional economics
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Institutionenökonomik
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Management
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Services marketing
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Theorie
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USA
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United States
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Value creation
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Brand management
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Corporate Social Responsibility
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Corporate social responsibility
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Customer integration
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Customer value
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Dienstleistungsqualität
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Erfolgsfaktor
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Kundenintegration
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Chatterjee, Sharmila C.
1
Clark, Terry D.
1
DeLeon, Anthony J.
1
Gummerus, Johanna
1
Hodis, Monica
1
Key, Thomas Martin
1
Koskull, Catharina von
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Magnusson, Peter
1
Rajaratnam, Daniel
1
Ranjan, Kumar Rakesh
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Read, Stuart
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Skålén, Per
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Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
6
Marketing theory
5
European journal of marketing : EJM
3
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
3
AMS review : official publication of the Academy of Marketing Science
2
Developments in marketing science: Proceedings of the Academy of Marketing Science
2
Grundwissen der Ökonomik : Betriebswirtschaftslehre
2
International journal of hospitality management
2
Journal of business economics : JBE
2
Journal of business market management : JBM
2
Journal of business-to-business marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing
2
Journal of service theory and practice : JSTP
2
Management decision : MD
2
Springer-Lehrbuch
2
The service industries journal
2
Thexis / Fachbericht für Marketing
2
Tourism management : research, policies, practice
2
UTB für Wissenschaft / Uni-Taschenbücher
2
Akron business and economic review
1
Arbeitspapier / Westfälische Wilhelms-Universität Münster, Marketing Centrum Münster
1
Australasian marketing journal
1
Berichte aus der Betriebswirtschaft
1
Business horizons
1
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
1
Die Betriebswirtschaftslehre im Spannungsfeld zwischen Generalisierung und Spezialisierung : Edmund Heinen zum 70. Geburtstag
1
Dogmengeschichte und Methodologie der Wirtschaftswissenschaften
1
Dogmengeschichte und Methodologie der Wirtschaftswissenschaften : DuM
1
Dokumentationen / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e.V.
1
Electronic commerce research
1
Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
1
Essentials of Marketing
1
European Sport management quarterly : ESMQ
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European management journal
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Hamburger Schriften zur Marketingforschung
1
Handbook of marketing decision models
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ECONIS (ZBW)
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1
B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.
;
Chatterjee, Sharmila C.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
Saved in:
2
Value co-creation : concept and measurement
Ranjan, Kumar Rakesh
;
Read, Stuart
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
3
,
pp. 290-315
Persistent link: https://www.econbiz.de/10011489053
Saved in:
3
Exploring value propositions and service innovation : a service-dominant logic study
Skålén, Per
;
Gummerus, Johanna
;
Koskull, Catharina von
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10010504693
Saved in:
4
The intellectual ecology of mainstream marketing research : an inquiry into the place of marketing in the family of business disciplines
Clark, Terry D.
;
Key, Thomas Martin
;
Hodis, Monica
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 223-241
Persistent link: https://www.econbiz.de/10010364023
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