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subject:"Beziehungsmarketing"
~accessRights:"free"
~isPartOf:"Journal of marketing communications"
~subject:"Brand management"
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Beziehungsmarketing
Brand management
Internet marketing
6
Online-Marketing
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Social Web
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Consumer behaviour
4
Konsumentenverhalten
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social media
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Agopian, G.
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Hack-Polay, Dieu
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Long Thang Van Nguyen
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Mahmoud, Ali B.
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Mohr, Iris
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Nayak, Rajkishore
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Journal of marketing communications
Cogent business & management
17
Journal of open innovation : technology, market, and complexity
7
Journal of global marketing
6
Administrative Sciences : open access journal
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Marketing i menedžment innovacij : m&mi
4
Pakistan journal of commerce and social sciences
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Asian journal of business and accounting : AJBA
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Digital business
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Expert journal of marketing
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Future Business Journal
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International journal of management and economics
3
Journal of business economics and management
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Journal of marketing
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Management dynamics in the knowledge economy
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Reutlinger Diskussionsbeiträge zu Marketing und Management
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Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
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Working paper series
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Business and Economic Research : BER
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Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
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Cowles Foundation Discussion Paper
2
Emerging Markets Journal : EMAJ
2
European research studies
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Information Systems Working Papers Series, Vol. , pp. -, 1999
2
Italian journal of marketing : ITJM
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Journal of Asian finance, economics and business : JAFEB
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Journal of global information management
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Journal of innovation & knowledge : JIK
2
Journal of innovations in digital marketing
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Journal of international marketing
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Journal of promotion management : innovations in planning and applied research
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Journal of the Academy of Marketing Science
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Management : journal of contemporary management issues
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Psychology & marketing
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Thailand and the world economy
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2009 International Conference on Electrical Engineering and Informatics, Selangor, Malaysia. August 2009
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Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
2
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
3
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
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