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subject:"Beziehungsmarketing"
~accessRights:"restricted"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Innovation"
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Beziehungsmarketing
Innovation
Social Web
37
Social web
37
Consumer behaviour
19
Konsumentenverhalten
19
Internet marketing
17
Online-Marketing
17
Viral marketing
14
Virales Marketing
14
Brand management
13
Markenführung
13
Brand image
12
Markenimage
12
Social media
12
Relationship marketing
7
Social network
6
Soziales Netzwerk
6
Brand
5
Markenartikel
5
Social media marketing
4
Social networks
4
User-generated content
4
Word of mouth
4
Communication
3
Customer integration
3
Digitalisierung
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Digitization
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E-commerce
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Electronic Commerce
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Marketing management
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Marketingmanagement
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New product development
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Produktentwicklung
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9
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Arunachalam S
1
Bigné Alcañiz, J. Enrique
1
Chaudhuri, Malika
1
Dhaoui, Chedia
1
Dong, Lin
1
Eelen, Jiska
1
Eisingerich, Andreas B
1
Fritze, Martin Paul
1
Gupta, Shaphali
1
Haenlein, Michael
1
Huang, Li
1
Hudson, Simon
1
Kumar, V.
1
Madden, Thomas Justin
1
Marchand, André
1
Nguyen, Hang T.
1
Nita, Arfenia
1
Ramani, Girish
1
Robiady, Nurlita Devian
1
Roth, Martin S.
1
Saboo, Alok R.
1
Varadarajan, Rajan
1
Verlegh, Peeter
1
Webster, Cynthia M.
1
Wedel, Michel
1
Welden, Roman B.
1
Windasari, Nila Armelia
1
Zhang, Jie
1
Özturan, Peren
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
102
Journal of retailing and consumer services
66
Industrial marketing management : the international journal for industrial and high-tech firms
36
Technological forecasting & social change : an international journal
35
The journal of product & brand management
29
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
21
International journal of internet marketing and advertising : IJIMA
21
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
SpringerLink / Bücher
19
Journal of promotion management : innovations in planning and applied research
17
Marketing intelligence & planning
17
Journal of strategic marketing
16
The journal of brand management : an international journal
15
Asia Pacific journal of marketing and logistics
13
Journal of marketing communications
13
Journal of marketing
12
Journal of internet commerce
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of service management
11
The journal of services marketing
11
Tourism management : research, policies, practice
11
European journal of marketing
10
Journal of hospitality marketing & management
10
Journal of the Academy of Marketing Science
10
Springer eBook Collection
10
The journal of business & industrial marketing
10
Business horizons
9
Information systems research : ISR
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
International journal of hospitality management
9
Journal of marketing management : MM
9
Electronic commerce research
8
IEEE transactions on engineering management : EM
8
International journal of electronic marketing and retailing : IJEMR
8
Journal of fashion marketing and management
8
Journal of marketing analytics : JMA
8
Psychology & marketing
8
Service business
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ECONIS (ZBW)
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1
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
2
Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia
;
Webster, Cynthia M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
Saved in:
3
Customer engagement in online social crowdfunding : the influence of storytelling technique on donation performance
Robiady, Nurlita Devian
;
Windasari, Nila Armelia
;
Nita, …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 492-500
Persistent link: https://www.econbiz.de/10012591058
Saved in:
4
Virtual and augmented reality : advancing research in consumer marketing
Wedel, Michel
;
Bigné Alcañiz, J. Enrique
;
Zhang, Jie
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 443-465
Persistent link: https://www.econbiz.de/10012494688
Saved in:
5
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
6
Hook vs. hope : how to enhance customer engagement through gamification
Eisingerich, Andreas B
;
Marchand, André
;
Fritze, …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10012063323
Saved in:
7
The differential impact of brand loyalty on traditional and online word of mouth : the moderating roles of self-brand connection and the desire to help the brand
Eelen, Jiska
;
Özturan, Peren
;
Verlegh, Peeter
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 872-891
Persistent link: https://www.econbiz.de/10011792408
Saved in:
8
The influence of social media interactions on consumer-brand relationships : a three-country study of brand perceptions and marketing behaviors
Hudson, Simon
;
Huang, Li
;
Roth, Martin S.
;
Madden, …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10011490803
Saved in:
9
Evaluating the impact of social media activities on human brand sales
Saboo, Alok R.
;
Kumar, V.
;
Ramani, Girish
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 524-541
Persistent link: https://www.econbiz.de/10011596859
Saved in:
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