//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Beziehungsmarketing"
~accessRights:"restricted"
~isPartOf:"Marketing intelligence & planning"
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Verkaufsförderung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Consumer behaviour
Konsumentenverhalten
3
Sales promotion
3
Verkaufsförderung
3
Aktienrückkauf
1
Brand management
1
Brand type
1
Bundle
1
Bundling strategy
1
Buy get free
1
Customer value
1
Discounts
1
Einzelhandel
1
Experiment
1
Framing effect
1
Free gift
1
Free products
1
Impulsive buying
1
Kundenwert
1
Leistungsbündel
1
Low-cost strategy
1
Markenführung
1
Multiunit price promotions
1
Niedrigpreisstrategie
1
Online retailing
1
Online shopping
1
Online-Handel
1
Perceived usefulness
1
Point-of-sale promotions
1
Preismanagement
1
Pricing strategy
1
Product type
1
Promotions
1
Prospect Theory
1
Prospect theory
1
Rabatt
1
Rebate
1
Repurchase timing
1
Retail trade
1
Retailing technology
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Bhatt, Siddharth Harshkant
1
Pai, Dinesh Ramdas
1
Rajagopal
1
Wang, Bo
1
Published in...
All
Marketing intelligence & planning
Journal of retailing and consumer services
37
Journal of business research : JBR
18
Journal of retailing
18
Journal of promotion management : innovations in planning and applied research
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
International journal of hospitality management
5
Journal of promotion management : JPM
5
SpringerLink / Bücher
5
Asia Pacific journal of marketing and logistics
4
European journal of operational research : EJOR
4
Information systems research : ISR
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of revenue and pricing management
4
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
Australasian marketing journal
3
International journal of contemporary hospitality management
3
International journal of retail & distribution management
3
Journal of marketing communications
3
Journal of marketing research
3
Journal of marketing research : JMR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Service business
3
The international review of retail, distribution and consumer research
3
The journal of consumer marketing
3
The journal of product & brand management
3
Working paper / National Bureau of Economic Research, Inc.
3
Asia Pacific business review
2
European journal of marketing : EJM
2
Gabler Edition Wissenschaft
2
IIMB management review
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the review of marketing communications
2
International journal of business
2
International journal of logistics : research and applications
2
International journal of market research
2
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Are "buy X get X free" price promotions effective? : an acquisition-transaction value perspective
Bhatt, Siddharth Harshkant
;
Pai, Dinesh Ramdas
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 707-721
Persistent link: https://www.econbiz.de/10014332140
Saved in:
2
Impact of retailing technology during business shutdown
Rajagopal
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 441-459
Persistent link: https://www.econbiz.de/10013393441
Saved in:
3
Does repurchase timing matter in promotional framing effect?
Wang, Bo
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1054-1067
Persistent link: https://www.econbiz.de/10013393646
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->