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subject:"Beziehungsmarketing"
~accessRights:"restricted"
~person:"Akbari, Mohsen"
~person:"Brečić, Ružica"
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Beziehungsmarketing
Relationship marketing
2
Sales promotion
2
Verkaufsförderung
2
B-to-B-Marketing
1
B2B salesperson performance
1
Business-to-business marketing
1
Consumer behaviour
1
Consumer expenditures
1
Cross-category effects
1
Customer value
1
Eating habit
1
Ernährungsverhalten
1
Food marketing
1
Food retailing
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Food trade
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Fruit
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Fruit and vegetable market
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Fruit and vegetables
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Gemüse
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Konsumentenverhalten
1
Kundenbindungsprogramm
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Kundenwert
1
Lebensmitteleinzelhandel
1
Lebensmittelhandel
1
Lieferantenmanagement
1
Loyalty program
1
Obst
1
Obst- und Gemüsemarkt
1
Salespeople
1
Supplier relationship management
1
Sustainable retailing
1
Vegetables
1
Verkaufspersonal
1
coachability
1
customer lifetime value orientation
1
customer orientation
1
dairy
1
effective sales promotion
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sales experience
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Akbari, Mohsen
Brečić, Ružica
Bijmolt, Tammo H. A.
2
Capriello, Antonella
2
Li, Zonghuo
2
Loureiro, Sandra Maria Correia
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El-Adly, Mohammed Ismail
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Journal of retailing
1
Middle East journal of management : MEJM
1
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ECONIS (ZBW)
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Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
2
Horses for courses : B2B salesperson performance : the role of their characteristics and promotion efforts
Akbari, Mohsen
;
Moradipour, Saeed
- In:
Middle East journal of management : MEJM
8
(
2021
)
4
,
pp. 297-318
Persistent link: https://www.econbiz.de/10012595002
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