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subject:"Beziehungsmarketing"
~isPartOf:"European Sport management quarterly : ESMQ"
~person:"Kunkel, Thilo"
~subject:"Brand management"
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Beziehungsmarketing
Brand management
Athletes
4
Markenführung
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Social Web
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Social web
4
Sportler
4
social media
4
Brand image
3
Consumer behaviour
3
Internet marketing
3
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Markenimage
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Online-Marketing
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Athlete branding
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Relationship marketing
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Sportmarketing
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Charity
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Earthquake
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Erdbeben
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Netherlands
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Niederlande
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Signalling
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Sport
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Sports
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Wohltätigkeit
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athlete philanthropy
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brand architecture
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brand image
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brand relationships
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digital marketing
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relationship marketing
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self-presentation theory
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signalling
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source credibility
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Kunkel, Thilo
Biscaia, Rui
2
Bredikhina, Nataliya
2
Doyle, Jason
2
Holthoff, Lisa Carola
2
Na, Sangwon
2
Weimar, Daniel
2
Anagnostopoulos, Christos
1
Bertschy, Marjorie
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Chadwick, Simon
1
Desbordes, Michel
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Doyle, Jason P.
1
Fenton, Alex
1
Geurin, Andrea N.
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Gupta, Keshav
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Hedlund, David P.
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Mogaji, Emmanuel
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Mühlbacher, Hans
1
Naraine, Michael L.
1
Nguyen Phong Nguyen
1
Parent, Milena M.
1
Parganas, Petros
1
Su, Yiran
1
Sveinson, Katherine
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Séguin, Benoit
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Taks, Marijke
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Taylor, Elizabeth
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European Sport management quarterly : ESMQ
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Journal of sport management : the official journal of the North American Society of Sport Management
1
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ECONIS (ZBW)
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Superboosting the athlete social media brand : events as an opportunity for follower growth
Bredikhina, Nataliya
;
Gupta, Keshav
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1819-1842
Persistent link: https://www.econbiz.de/10014443786
Saved in:
2
Becoming more than an athlete : developing an athlete's personal brand using strategic philanthropy
Kunkel, Thilo
;
Doyle, Jason
;
Na, Sangwon
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 358-378
Persistent link: https://www.econbiz.de/10013271113
Saved in:
3
Athlete branding via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
Saved in:
4
Exploring athlete brand image development on social media : the role of signalling through source credibility
Na, Sangwon
;
Kunkel, Thilo
;
Doyle, Jason
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
1
,
pp. 88-108
Persistent link: https://www.econbiz.de/10012256471
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