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subject:"Beziehungsmarketing"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of hospitality marketing & management"
~subject:"Online-Handel"
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Search: subject_exact:"Social media"
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Beziehungsmarketing
Online-Handel
Social Web
94
Social web
94
Consumer behaviour
46
Internet marketing
46
Konsumentenverhalten
46
Online-Marketing
46
Viral marketing
32
Virales Marketing
32
Relationship marketing
22
Brand management
20
Markenführung
20
Social media
17
social media
17
Brand image
16
Markenimage
16
Hotel industry
15
Hotellerie
15
Social network
13
Soziales Netzwerk
13
Online retailing
9
Tourism
8
Tourismus
8
Brand
7
Customer integration
7
Customer satisfaction
7
E-commerce
7
Electronic Commerce
7
Kundenintegration
7
Kundenzufriedenheit
7
Markenartikel
7
Tourism marketing
7
Tourismusmarketing
7
Emotion
6
Gastgewerbe
6
Hospitality industry
6
Social networks
6
Tourism industry
6
Tourismuswirtschaft
6
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Article
31
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31
Aufsatz in Zeitschrift
31
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English
31
Author
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Dewnarain, Senika
2
Mavondo, Felix
2
Ramkissoon, Haywantee
2
Abou Nabout, Nadia
1
Ahmadi, Iman
1
Ai, Jin
1
Akhtar, Nadeem
1
Amin, Muslim
1
Aydin, Gökhan
1
Bigné Alcañiz, J. Enrique
1
Bilro, Ricardo Godinho
1
Carson, Stephen J.
1
Chang, Hyo Jung
1
Chi, Oscar Hengxuan
1
Cobanoglu, Cihan
1
Del Chiappa, Giacomo
1
Dhaoui, Chedia
1
Dong, Lin
1
Eelen, Jiska
1
Eisingerich, Andreas B
1
Fernandes, Filipa
1
Fernandes, Teresa
1
Fladenhofer, Johannes
1
Fritze, Martin Paul
1
Gopinath, Shyam
1
Guerreiro, João Pedro Silva Martins
1
Gómez-Suárez, Mónica
1
Haenlein, Michael
1
Hardin, Andrew
1
Hodges, Brady T.
1
Huang, Li
1
Huang, Songshan
1
Hudson, Simon
1
Hughes, Christian
1
Ieva, Marco
1
Israeli, Aviad A.
1
Kanuri, Vamsi K.
1
Karpinski, Aryn C.
1
Kim, Eojina
1
Kim, Jungsun
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of hospitality marketing & management
Journal of business research : JBR
130
Journal of retailing and consumer services
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of internet marketing and advertising : IJIMA
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
Industrial marketing management : the international journal for industrial and high-tech firms
38
Technological forecasting & social change : an international journal
38
Journal of management information systems : JMIS
36
The journal of product & brand management
35
Information systems research : ISR
34
International journal of electronic marketing and retailing : IJEMR
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Electronic commerce research
30
International journal of hospitality management
30
Journal of internet commerce
30
International journal of business information systems : IJBIS
29
Journal of strategic marketing
29
International journal of electronic commerce : IJEC
25
Journal of electronic commerce research : JECR
25
Marketing intelligence & planning
25
The journal of brand management : an international journal
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of marketing
22
Business horizons
20
Journal of marketing communications
20
Asia Pacific journal of marketing and logistics
19
Journal of promotion management : innovations in planning and applied research
19
SpringerLink / Bücher
18
Tourism management : research, policies, practice
18
International journal of contemporary hospitality management
17
The journal of services marketing
17
Cogent business & management
16
Journal of the Academy of Marketing Science
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
Psychology & marketing
16
Electronic markets : EM ; the international journal of electronic commerce and business media
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Journal of service management
15
Springer eBook Collection
15
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ECONIS (ZBW)
31
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1
Overwhelming targeting options : selecting audience segments for online advertising
Ahmadi, Iman
;
Abou Nabout, Nadia
;
Skiera, Bernd
; …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 24-40
Persistent link: https://www.econbiz.de/10015057181
Saved in:
2
Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica
;
Ieva, Marco
;
Gómez-Suárez, Mónica
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
Saved in:
3
Effects of service providers' self-disclosure on booking platforms on consumers' trust, hesitation, and booking intentions : moderating role of social media influencers
Akhtar, Nadeem
;
Siddiqi, Umar Iqbal
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 470-498
Persistent link: https://www.econbiz.de/10014511821
Saved in:
4
The role of reviewer badges in the dynamics of online reviews
Yazdani, Elham
;
Gopinath, Shyam
;
Carson, Stephen J.
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 547-566
Persistent link: https://www.econbiz.de/10015057564
Saved in:
5
Standing out from the crowd : when and why color complexity in social media images increases user engagement
Kanuri, Vamsi K.
;
Hughes, Christian
;
Hodges, Brady T.
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 174-193
Persistent link: https://www.econbiz.de/10015057432
Saved in:
6
Do consumers care about CSR activities of their favorite restaurant brands? : evidence from engagement on social networks
Kim, Min-Seong
;
Stepchenkova, Svetlana
- In:
Journal of hospitality marketing & management
30
(
2021
)
3
,
pp. 305-325
Persistent link: https://www.econbiz.de/10012513774
Saved in:
7
Online tourism experiences : exploring digital and human dimensions in in-remote destination visits
Pasquinelli, Cecilia
;
Trunfio, Mariapina
;
Punziano, …
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 385-409
Persistent link: https://www.econbiz.de/10014281018
Saved in:
8
Social customer relationship management : An integrated conceptual framework
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 172-188
Persistent link: https://www.econbiz.de/10012176600
Saved in:
9
Sharing dissatisfaction online : analyzing the nature and predictors of hotel guests negative reviews
Fernandes, Teresa
;
Fernandes, Filipa
- In:
Journal of hospitality marketing & management
27
(
2018
)
2
,
pp. 127-150
Persistent link: https://www.econbiz.de/10011848333
Saved in:
10
Determinants of online hotel booking intentions : website quality, social presence, affective commitment, and e-trust
Amin, Muslim
;
Ryu, Kisang
;
Cobanoglu, Cihan
;
Nizam, Ahmad
- In:
Journal of hospitality marketing & management
30
(
2021
)
7
,
pp. 845-870
Persistent link: https://www.econbiz.de/10012649552
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