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subject:"Beziehungsmarketing"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Innovation"
~subject:"Internet marketing"
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Beziehungsmarketing
Innovation
Internet marketing
Social Web
47
Social web
47
Consumer behaviour
24
Konsumentenverhalten
24
Online-Marketing
22
Viral marketing
15
Virales Marketing
15
Brand management
14
Markenführung
14
Social media
14
Brand image
13
Markenimage
13
Relationship marketing
10
Social network
8
Soziales Netzwerk
8
Brand
6
Markenartikel
6
Social networks
6
Customer integration
5
Kundenintegration
5
User-generated content
5
Advertising effects
4
New product development
4
Produktentwicklung
4
Social media marketing
4
Text
4
Werbewirkung
4
Word of mouth
4
Artificial intelligence
3
Communication
3
Digital platform
3
Digitale Plattform
3
Digitalisierung
3
Digitization
3
E-commerce
3
Electronic Commerce
3
Engagement
3
Influencer marketing
3
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Article
28
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28
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28
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English
28
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Hennig-Thurau, Thorsten
3
Marchand, André
3
Haenlein, Michael
2
Skiera, Bernd
2
Abou Nabout, Nadia
1
Agarwal, Amit
1
Ahmadi, Iman
1
Aksehirli, Zeynep
1
Araujo, Theo
1
Arunachalam S
1
Bernritter, Stefan F.
1
Bigné Alcañiz, J. Enrique
1
Bleier, Alexander
1
Carson, Stephen J.
1
Chaudhuri, Malika
1
Dhaoui, Chedia
1
Dolen, Willemijn M. van
1
Dong, Lin
1
Eelen, Jiska
1
Eisingerich, Andreas B
1
Fladenhofer, Johannes
1
Flemming, Jan
1
Fossen, Beth
1
Fossen, Beth L.
1
Fritze, Martin Paul
1
Gollnhofer, Johanna Franziska
1
Gopinath, Shyam
1
Grewal, Dhruv
1
Gupta, Shaphali
1
Hansen, Nele
1
Heimbach, Irina
1
Hinz, Oliver
1
Hodges, Brady T.
1
Hofstetter, Reto
1
Huang, Li
1
Hudson, Simon
1
Hughes, Christian
1
Kannan, P. K.
1
Kanuri, Vamsi K.
1
Kumar, V.
1
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
243
Journal of retailing and consumer services
128
International journal of internet marketing and advertising : IJIMA
116
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
84
Technological forecasting & social change : an international journal
83
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Industrial marketing management : the international journal for industrial and high-tech firms
72
International journal of advertising : the review of marketing communications
68
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Journal of marketing communications
61
Journal of promotion management : innovations in planning and applied research
57
Information systems research : ISR
56
Tourism management : research, policies, practice
54
Business horizons
53
The journal of product & brand management
53
Journal of management information systems : JMIS
51
SpringerLink / Bücher
50
International journal of hospitality management
49
Journal of internet commerce
47
Cogent business & management
44
International journal of technology marketing : IJTMkt
44
The journal of brand management : an international journal
42
Journal of strategic marketing
41
Marketing intelligence & planning
41
International journal of business information systems : IJBIS
40
International journal of electronic marketing and retailing : IJEMR
40
Journal of marketing
38
Electronic commerce research
37
Springer eBook Collection
35
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
34
Psychology & marketing
32
International journal of contemporary hospitality management
31
Journal of electronic commerce research : JECR
31
Journal of hospitality marketing & management
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
International journal of e-business research : an official publication of the Information Resources Management Association
29
Journal of travel and tourism marketing
28
Journal of advertising research
27
Journal of marketing management : MM
27
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ECONIS (ZBW)
28
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1
On the role of social media platforms in the creator economy
Bleier, Alexander
;
Fossen, Beth L.
;
Shapira, Michal
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 411-426
Persistent link: https://www.econbiz.de/10015057481
Saved in:
2
Overwhelming targeting options : selecting audience segments for online advertising
Ahmadi, Iman
;
Abou Nabout, Nadia
;
Skiera, Bernd
; …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 24-40
Persistent link: https://www.econbiz.de/10015057181
Saved in:
3
Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs
;
Rand, William
;
Dolen, Willemijn M. van
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
Saved in:
4
The role of reviewer badges in the dynamics of online reviews
Yazdani, Elham
;
Gopinath, Shyam
;
Carson, Stephen J.
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 547-566
Persistent link: https://www.econbiz.de/10015057564
Saved in:
5
The creator's dilemma : resolving tensions between authenticity and monetization in social media
Hofstetter, Reto
;
Gollnhofer, Johanna Franziska
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 427-435
Persistent link: https://www.econbiz.de/10015057486
Saved in:
6
Standing out from the crowd : when and why color complexity in social media images increases user engagement
Kanuri, Vamsi K.
;
Hughes, Christian
;
Hodges, Brady T.
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 174-193
Persistent link: https://www.econbiz.de/10015057432
Saved in:
7
Investigating the effect of status changes in review platforms
Tamaddoni, Ali
;
Seenivasan, Satheesh
;
Pallant, Jason I.
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014281924
Saved in:
8
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
9
Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh
;
Grewal, Dhruv
;
Sunder, Sarang
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
Saved in:
10
Social media resources and capabilities as strategic determinants of social media performance
Marchand, André
;
Hennig-Thurau, Thorsten
;
Flemming, Jan
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 549-571
Persistent link: https://www.econbiz.de/10012939484
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