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subject:"Beziehungsmarketing"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Innovation"
~subject:"Markenartikel"
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Beziehungsmarketing
Innovation
Markenartikel
Social Web
47
Social web
47
Consumer behaviour
24
Konsumentenverhalten
24
Internet marketing
22
Online-Marketing
22
Viral marketing
15
Virales Marketing
15
Brand management
14
Markenführung
14
Social media
14
Brand image
13
Markenimage
13
Relationship marketing
10
Social network
8
Soziales Netzwerk
8
Brand
6
Social networks
6
Customer integration
5
Kundenintegration
5
User-generated content
5
Advertising effects
4
New product development
4
Produktentwicklung
4
Social media marketing
4
Text
4
Werbewirkung
4
Word of mouth
4
Artificial intelligence
3
Communication
3
Digital platform
3
Digitale Plattform
3
Digitalisierung
3
Digitization
3
E-commerce
3
Electronic Commerce
3
Engagement
3
Influencer marketing
3
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16
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Haenlein, Michael
2
Aksehirli, Zeynep
1
Arunachalam S
1
Bigné Alcañiz, J. Enrique
1
Chaudhuri, Malika
1
Dhaoui, Chedia
1
Dong, Lin
1
Eelen, Jiska
1
Eisingerich, Andreas B
1
Fritze, Martin Paul
1
Gupta, Shaphali
1
Hansen, Nele
1
Hennig-Thurau, Thorsten
1
Hodges, Brady T.
1
Hollenbeck, Candice R.
1
Huang, Li
1
Hudson, Simon
1
Hughes, Christian
1
Kaikati, Andrew M.
1
Kanuri, Vamsi K.
1
Kumar, V.
1
Kupfer, Ann-Kristin
1
Lackman, Andrew
1
Madden, Thomas Justin
1
Marchand, André
1
Nguyen, Hang T.
1
Nishikawa, Hidehiko
1
Nita, Arfenia
1
Ogawa, Susumu
1
Ozcan, Kerimcan
1
Pauwels, Koen
1
Ramani, Girish
1
Ramaswamy, Venkatram
1
Robiady, Nurlita Devian
1
Roth, Martin S.
1
Saboo, Alok R.
1
Schreier, Martin
1
Varadarajan, Rajan
1
Verlegh, Peeter
1
Webster, Cynthia M.
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
118
Journal of retailing and consumer services
77
The journal of product & brand management
44
Technological forecasting & social change : an international journal
43
International journal of internet marketing and advertising : IJIMA
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
The journal of brand management : an international journal
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
27
Journal of strategic marketing
25
Business horizons
23
Marketing intelligence & planning
22
International journal of electronic marketing and retailing : IJEMR
21
Journal of promotion management : innovations in planning and applied research
21
SpringerLink / Bücher
21
Journal of internet commerce
20
Journal of marketing communications
20
Journal of marketing
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
Journal of service management
17
International journal of business information systems : IJBIS
16
Journal of the Academy of Marketing Science
16
The journal of services marketing
16
Information systems research : ISR
15
International journal of e-business research : an official publication of the Information Resources Management Association
15
International journal of technology marketing : IJTMkt
15
Psychology & marketing
15
Tourism management : research, policies, practice
15
Asia Pacific journal of marketing and logistics
14
Electronic commerce research
14
International journal of hospitality management
14
Journal of fashion marketing and management
14
Journal of open innovation : technology, market, and complexity
14
The journal of business & industrial marketing
14
Cogent business & management
13
International journal of electronic customer relationship management : IJECRM
13
European journal of marketing
12
Journal of customer behaviour
12
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ECONIS (ZBW)
16
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1
Standing out from the crowd : when and why color complexity in social media images increases user engagement
Kanuri, Vamsi K.
;
Hughes, Christian
;
Hodges, Brady T.
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 174-193
Persistent link: https://www.econbiz.de/10015057432
Saved in:
2
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
3
Customer engagement in online social crowdfunding : the influence of storytelling technique on donation performance
Robiady, Nurlita Devian
;
Windasari, Nila Armelia
;
Nita, …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 492-500
Persistent link: https://www.econbiz.de/10012591058
Saved in:
4
Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia
;
Webster, Cynthia M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
Saved in:
5
Virtual and augmented reality : advancing research in consumer marketing
Wedel, Michel
;
Bigné Alcañiz, J. Enrique
;
Zhang, Jie
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 443-465
Persistent link: https://www.econbiz.de/10012494688
Saved in:
6
Hook vs. hope : how to enhance customer engagement through gamification
Eisingerich, Andreas B
;
Marchand, André
;
Fritze, …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10012063323
Saved in:
7
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
8
Brand crises in the digital age : the short- and long-term effects of social media firestorms on consumers and brands
Hansen, Nele
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 557-574
Persistent link: https://www.econbiz.de/10011956595
Saved in:
9
The differential impact of brand loyalty on traditional and online word of mouth : the moderating roles of self-brand connection and the desire to help the brand
Eelen, Jiska
;
Özturan, Peren
;
Verlegh, Peeter
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 872-891
Persistent link: https://www.econbiz.de/10011792408
Saved in:
10
The influence of social media interactions on consumer-brand relationships : a three-country study of brand perceptions and marketing behaviors
Hudson, Simon
;
Huang, Li
;
Roth, Martin S.
;
Madden, …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10011490803
Saved in:
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