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subject:"Beziehungsmarketing"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Innovation"
~subject:"Relationship marketing"
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Beziehungsmarketing
Innovation
Relationship marketing
Social Web
47
Social web
47
Consumer behaviour
24
Konsumentenverhalten
24
Internet marketing
22
Online-Marketing
22
Viral marketing
15
Virales Marketing
15
Brand management
14
Markenführung
14
Social media
14
Brand image
13
Markenimage
13
Social network
8
Soziales Netzwerk
8
Brand
6
Markenartikel
6
Social networks
6
Customer integration
5
Kundenintegration
5
User-generated content
5
Advertising effects
4
New product development
4
Produktentwicklung
4
Social media marketing
4
Text
4
Werbewirkung
4
Word of mouth
4
Artificial intelligence
3
Communication
3
Digital platform
3
Digitale Plattform
3
Digitalisierung
3
Digitization
3
E-commerce
3
Electronic Commerce
3
Engagement
3
Influencer marketing
3
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English
12
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Haenlein, Michael
2
Arunachalam S
1
Bigné Alcañiz, J. Enrique
1
Chaudhuri, Malika
1
Dhaoui, Chedia
1
Dong, Lin
1
Eelen, Jiska
1
Eisingerich, Andreas B
1
Fritze, Martin Paul
1
Gupta, Shaphali
1
Hodges, Brady T.
1
Huang, Li
1
Hudson, Simon
1
Hughes, Christian
1
Kanuri, Vamsi K.
1
Kumar, V.
1
Madden, Thomas Justin
1
Marchand, André
1
Nguyen, Hang T.
1
Nishikawa, Hidehiko
1
Nita, Arfenia
1
Ogawa, Susumu
1
Ramani, Girish
1
Robiady, Nurlita Devian
1
Roth, Martin S.
1
Saboo, Alok R.
1
Schreier, Martin
1
Varadarajan, Rajan
1
Verlegh, Peeter
1
Webster, Cynthia M.
1
Wedel, Michel
1
Welden, Roman B.
1
Windasari, Nila Armelia
1
Zhang, Jie
1
Özturan, Peren
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
109
Journal of retailing and consumer services
70
Industrial marketing management : the international journal for industrial and high-tech firms
40
Technological forecasting & social change : an international journal
39
International journal of internet marketing and advertising : IJIMA
37
The journal of product & brand management
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Journal of strategic marketing
24
The journal of brand management : an international journal
23
Business horizons
20
Marketing intelligence & planning
20
SpringerLink / Bücher
19
International journal of electronic marketing and retailing : IJEMR
17
Journal of internet commerce
17
Journal of promotion management : innovations in planning and applied research
17
International journal of business information systems : IJBIS
16
Journal of marketing
16
Journal of service management
16
The journal of services marketing
16
International journal of e-business research : an official publication of the Information Resources Management Association
15
International journal of technology marketing : IJTMkt
15
Journal of marketing communications
15
Journal of the Academy of Marketing Science
15
Asia Pacific journal of marketing and logistics
14
Journal of open innovation : technology, market, and complexity
14
Cogent business & management
13
Electronic commerce research
13
Information systems research : ISR
13
International journal of electronic customer relationship management : IJECRM
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Psychology & marketing
13
The journal of business & industrial marketing
13
International journal of hospitality management
12
Journal of hospitality marketing & management
12
Tourism management : research, policies, practice
12
European journal of marketing
11
International journal of electronic commerce : IJEC
11
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ECONIS (ZBW)
12
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1
Standing out from the crowd : when and why color complexity in social media images increases user engagement
Kanuri, Vamsi K.
;
Hughes, Christian
;
Hodges, Brady T.
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 174-193
Persistent link: https://www.econbiz.de/10015057432
Saved in:
2
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
3
Customer engagement in online social crowdfunding : the influence of storytelling technique on donation performance
Robiady, Nurlita Devian
;
Windasari, Nila Armelia
;
Nita, …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 492-500
Persistent link: https://www.econbiz.de/10012591058
Saved in:
4
Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia
;
Webster, Cynthia M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
Saved in:
5
Virtual and augmented reality : advancing research in consumer marketing
Wedel, Michel
;
Bigné Alcañiz, J. Enrique
;
Zhang, Jie
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 443-465
Persistent link: https://www.econbiz.de/10012494688
Saved in:
6
Hook vs. hope : how to enhance customer engagement through gamification
Eisingerich, Andreas B
;
Marchand, André
;
Fritze, …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10012063323
Saved in:
7
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
8
The differential impact of brand loyalty on traditional and online word of mouth : the moderating roles of self-brand connection and the desire to help the brand
Eelen, Jiska
;
Özturan, Peren
;
Verlegh, Peeter
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 872-891
Persistent link: https://www.econbiz.de/10011792408
Saved in:
9
The influence of social media interactions on consumer-brand relationships : a three-country study of brand perceptions and marketing behaviors
Hudson, Simon
;
Huang, Li
;
Roth, Martin S.
;
Madden, …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10011490803
Saved in:
10
Evaluating the impact of social media activities on human brand sales
Saboo, Alok R.
;
Kumar, V.
;
Ramani, Girish
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 524-541
Persistent link: https://www.econbiz.de/10011596859
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