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subject:"Beziehungsmarketing"
~isPartOf:"The journal of applied business research"
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Beziehungsmarketing
Sales promotion
4
Verkaufsförderung
4
Consumer behaviour
3
Konsumentenverhalten
3
Relationship marketing
2
Advertising effects
1
Bargaining theory
1
Brand Communication
1
Brand image
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Brand management
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Gerechtigkeit
1
In-Store Marketing
1
Justice
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Ladengeschäft
1
Markenführung
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Markenimage
1
Marketing management
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Marketingmanagement
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Online retailing
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Online-Handel
1
Point-of-Purchase
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Point-of-Sale
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Retail outlet
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Shopper Marketing
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Verhandlungstheorie
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Chatterjee, Patrali
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Duarte Silveira, Paulo
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Galamba Marreiros, Cristina
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McGinnis, John
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The journal of applied business research
Journal of retailing and consumer services
9
International journal of retail & distribution management
4
Journal of business research : JBR
4
Company and customer relations
3
Journal of marketing research : JMR
3
Journal of promotion management : innovations in planning and applied research
3
SpringerLink / Bücher
3
International journal of electronic customer relationship management : IJECRM
2
International journal of logistics : research and applications
2
International journal of value chain management : IJVCM
2
Journal of business economics : JBE
2
Journal of marketing
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
2
Strategic corporate communication in the digital age
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
African journal of economic and management studies : AJEMS
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Autohaus
1
Beiträge zur Dienstleistungsmarketing-Forschung : aktuelle Forschungsfragen und Forschungsergebnisse ; [14. Workshop Dienstleistungsmarketing 2010]
1
Business Guides on the Go
1
Business horizons
1
CUDARE working paper series
1
California management review
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Campus für Unternehmer
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DVZ Praxis
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ERIM report series research in management
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European journal of marketing : EJM
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Foundations and trends in marketing : FTMKT
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Gabler Edition Wissenschaft
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Grundwissen
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Handbuch Vertriebs-Exzellenz im Asset Management : institutionelle Anleger gewinnen und binden
1
Innovative Markenführung und -implementierung
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International journal of business
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Exploring shopper marketing approach implications on brand communication at the point-of-purchase : an expert's opinion qualitative study
Duarte Silveira, Paulo
;
Galamba Marreiros, Cristina
- In:
The journal of applied business research
30
(
2014
)
5
,
pp. 1329-1337
Persistent link: https://www.econbiz.de/10010470529
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2
Customized online promotions : moderating effect of promotion type on deal value, perceived fairness, and purchase intent
Chatterjee, Patrali
;
McGinnis, John
- In:
The journal of applied business research
26
(
2010
)
4
,
pp. 13-19
Persistent link: https://www.econbiz.de/10003997567
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