Customized online promotions : moderating effect of promotion type on deal value, perceived fairness, and purchase intent
Patrali Chatterjee; John McGinnis
| Year of publication: |
2010
|
|---|---|
| Authors: | Chatterjee, Patrali ; McGinnis, John |
| Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 26.2010, 4, p. 13-19
|
| Subject: | Verkaufsförderung | Sales promotion | Gerechtigkeit | Justice | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003997567