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subject:"Beziehungsmarketing"
~person:"Cobelli, Nicola"
~person:"Nia, Meisam Hejazi"
~type_genre:"Conference paper"
~type_genre:"Graue Literatur"
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Search: subject_exact:"Produzentendienstleistung"
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Beziehungsmarketing
Bundling strategy
2
Consumer behaviour
2
Konsumentenverhalten
2
Leistungsbündel
2
Relationship marketing
2
Airline
1
Betriebliche Wertschöpfung
1
Customer value
1
Dienstleistungsmanagement
1
Dienstleistungsqualität
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Einzelhandel
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Fluggesellschaft
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Kundenwert
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Positioning
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Preisdifferenzierung
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Preismanagement
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Price discrimination
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Pricing strategy
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Product concept
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Productivity
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Produktivität
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Retail trade
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Revenue management
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Revenue-Management
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Service management
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Service quality
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Service-Dominant Logic
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Service-dominant logic
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Servitization
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Value creation
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customer-centric retailing
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perceived value
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price testing
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product bundling
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revenue management
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Cobelli, Nicola
Nia, Meisam Hejazi
Arnsfeld, Torsten
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Cassia, Fabio
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Journal of revenue and pricing management
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The TQM journal : the international review of organizational improvement
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ECONIS (ZBW)
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Constructing bundled offers for airline customer
Madireddy, Manini
;
Sundararajan, Ramasubramanian
; …
- In:
Journal of revenue and pricing management
16
(
2017
)
6
,
pp. 532-552
Persistent link: https://www.econbiz.de/10011854170
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2
Service-based vs. goods-based positioning of the product concept : effects on customer perceived value
Cassia, Fabio
;
Ugolini, Marta Maria
;
Cobelli, Nicola
; …
- In:
The TQM journal : the international review of …
27
(
2015
)
2
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011298016
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