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subject:"Beziehungsmarketing"
~person:"Hermanns, Arnold"
~person:"Neslin, Scott A."
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Search: subject_exact:"Information superhighway"
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Beziehungsmarketing
Internet
8
E-commerce
6
Electronic Commerce
6
Relationship marketing
5
Deutschland
4
Germany
4
Distribution channel
3
Internet marketing
3
Marketing management
3
Marketingmanagement
3
Mobile Marketing
3
Mobile marketing
3
Online retailing
3
Online-Handel
3
Online-Marketing
3
Vertriebsweg
3
Consumer behaviour
2
Einzelhandel
2
Konsumentenverhalten
2
Lieferantenmanagement
2
Management
2
Multichannel
2
Retail trade
2
Supplier relationship management
2
Theorie
2
Theory
2
Advertising
1
Benefits and cost of shopping
1
Brand management
1
Catalog shopping
1
Channel integration
1
Customer journey
1
Customer relationship management
1
Customer satisfaction
1
Digital platform
1
Digitale Plattform
1
Distance selling
1
Distanzhandel
1
Estimation
1
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German
3
English
2
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Hermanns, Arnold
Neslin, Scott A.
Thaichon, Paramaporn
5
Wirtz, Bernd W.
5
Bauer, Hans H.
4
Hudetz, Kai
4
Lihotzky, Nikolai
4
Quach, Sara
4
Weiber, Rolf
4
Duscha, Andreas
3
Jebarajakirthy, Charles
3
Konuş, Umut
3
Muther, Andreas
3
Wilke, Kai
3
Zaugg, Alexandra Daniela
3
Ahuja, Vandana
2
Bartl, Michael
2
Bennemann, Stefan
2
Berhanu, Samuel
2
Cho, Yun Kyung
2
Eck, Klaus
2
Ellonen, Hanna-Kaisa
2
Fassott, Georg
2
Ferfer, Ute
2
Fisbeck, Hagen
2
Floh, Arne
2
Gierl, Heribert
2
Giovanis, Apostolos N.
2
Grether, Mark
2
Hammer, Claudia
2
Kambil, Ajit
2
Kortus-Schultes, Doris
2
Koufaris, Marios
2
LaBarbera, Priscilla Ann
2
Leach, Mark
2
Leimeister, Jan Marco
2
Li, Li
2
Lobo, Antonio
2
Michelis, Daniel
2
Mühlbacher, Axel
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing
1
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ECONIS (ZBW)
5
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1
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
2
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
3
Internet-Kundenforen
Hermanns, Arnold
;
Dolski, Joerg
- In:
Das Wirtschaftsstudium : wisu ; Zeitschrift für …
33
(
2004
)
10
,
pp. 1214-1222
Persistent link: https://www.econbiz.de/10002349628
Saved in:
4
Management-Handbuch Electronic Commerce : Grundlagen, Strategien, Praxisbeispiele
Hermanns, Arnold
(
ed.
);
Sauter, Michael
(
contributor
)
-
2001
-
2., völlig überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001550533
Saved in:
5
Management-Handbuch Electronic Commerce : Grundlagen, Strategien, Praxisbeispiele
Hermanns, Arnold
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10000683041
Saved in:
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