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subject:"Big event"
~isPartOf:"Marketing theory"
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Brand management
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isomorphism
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Marketing theory
City branding : theory and cases
26
Branding Chinese mega-cities : policies, practices and positioning
16
Arbeitsmaterialien zur Raumordnung und Raumplanung
10
Journal of business research : JBR
10
SpringerLink / Bücher
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The journal of brand management : an international journal
9
Strategic place branding methodologies and theory for tourist attraction
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Journal of travel and tourism marketing
7
Schriften zu Marketing und Management
6
Business Improvement Districts (BID) : Grundlagen - Konzepte - Perspektiven
5
DSSW-Schriften
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Europäische Hochschulschriften / 5
5
Innovatives Markenmanagement
5
Journal of urban economics and management : a quarterly journal of Iran Urban Economics Scientific Association
5
Stadtmarketing : Stand und Perspektiven eines kooperativen Stadtmanagements
5
Tourism management : research, policies, practice
5
Destination branding : creating the unique destination proposition
4
Difu-Beiträge zur Stadtforschung
4
Event tourism and destinations : case studies and best practice
4
International journal of leisure and tourism marketing : IJLTM
4
Journal of marketing management : MM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Springer eBook Collection
4
Stadt- und Standortmarketing : Analysen, Erfahrungen, Perspektiven
4
Arbeitspapiere des Fachgebietes BWL, Marketing
3
Bcsd-Schriftenreihe
3
Brands and branding geographies
3
European journal of marketing : EJM
3
Hamburger Schriften zur Marketingforschung
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Kooperatives Stadtmarketing : Konzepte, Strategien und Instrumente zur Erhöhung der Attraktivität einer Stadt
3
Management und Unternehmenskultur : Schriftenreihe der Europäischen Akademie Bozen
3
Neue Schriften des Deutschen Städtetages
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Schriften zur Wirtschaftsförderung
3
StadtLandMarke : strategische Markenführung als Erfolgsfaktor im Location-Branding
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Strategic marketing in tourism services
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The marketing review
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Advancing insights on brand management
2
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Sycomorphism in city branding : the case of Amazon HQ2
Sullivan, Katie R.
;
Rennstam, Jens
;
Bertilsson, Jon
- In:
Marketing theory
23
(
2023
)
2
,
pp. 207-223
Persistent link: https://www.econbiz.de/10014293946
Saved in:
2
What about the "place" in place marketing?
Warnaby, Gary
;
Medway, Dominic
- In:
Marketing theory
13
(
2013
)
3
,
pp. 345-363
Persistent link: https://www.econbiz.de/10009790640
Saved in:
3
The dynamics of place brands : an identity-based approach to place branding theory
Kavaratzis, Mihalis
;
Hatch, Mary Jo
- In:
Marketing theory
13
(
2012
)
1
,
pp. 69-86
Persistent link: https://www.econbiz.de/10009740420
Saved in:
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