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subject:"Big event"
~isPartOf:"Strategic place branding methodologies and theory for tourist attraction"
~subject:"Sport event"
~subject:"Stadtmarketing"
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Big event
Sport event
Stadtmarketing
City marketing
8
Reputation
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Erfolgsfaktor
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Nachhaltige Entwicklung
2
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Social web
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Bayram, Ali Turan
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Bıçakçı, Ayşe Banu
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Chang, Chia-Chih
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Genel, Zeynep
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Hsueh, Ya-Hui
1
Kumar, Ashish
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Mišič, Katja Udir
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Muinonen, Linda Lea Elisabet
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Ozer, Selda Uca
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Padigala, Bhaskar
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Podnar, Klement
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Strategic place branding methodologies and theory for tourist attraction
City branding : theory and cases
26
Branding Chinese mega-cities : policies, practices and positioning
16
Arbeitsmaterialien zur Raumordnung und Raumplanung
10
Journal of business research : JBR
10
SpringerLink / Bücher
10
The journal of brand management : an international journal
9
Journal of travel and tourism marketing
7
Schriften zu Marketing und Management
6
Business Improvement Districts (BID) : Grundlagen - Konzepte - Perspektiven
5
DSSW-Schriften
5
Europäische Hochschulschriften / 5
5
Innovatives Markenmanagement
5
Journal of urban economics and management : a quarterly journal of Iran Urban Economics Scientific Association
5
Stadtmarketing : Stand und Perspektiven eines kooperativen Stadtmanagements
5
Tourism management : research, policies, practice
5
Destination branding : creating the unique destination proposition
4
Difu-Beiträge zur Stadtforschung
4
Event tourism and destinations : case studies and best practice
4
International journal of leisure and tourism marketing : IJLTM
4
Journal of marketing management : MM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Springer eBook Collection
4
Stadt- und Standortmarketing : Analysen, Erfahrungen, Perspektiven
4
Arbeitspapiere des Fachgebietes BWL, Marketing
3
Bcsd-Schriftenreihe
3
Brands and branding geographies
3
European journal of marketing : EJM
3
Hamburger Schriften zur Marketingforschung
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Kooperatives Stadtmarketing : Konzepte, Strategien und Instrumente zur Erhöhung der Attraktivität einer Stadt
3
Management und Unternehmenskultur : Schriftenreihe der Europäischen Akademie Bozen
3
Marketing theory
3
Neue Schriften des Deutschen Städtetages
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Schriften zur Wirtschaftsförderung
3
StadtLandMarke : strategische Markenführung als Erfolgsfaktor im Location-Branding
3
Strategic marketing in tourism services
3
The marketing review
3
Advancing insights on brand management
2
Beiträge zur angewandten Wirtschaftsforschung
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ECONIS (ZBW)
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1
A theoretical approach for sustainable communication in city branding : multilateral symmetrical communication model
Bıçakçı, Ayşe Banu
;
Genel, Zeynep
- In:
Strategic place branding methodologies and theory for …
,
(pp. 41-66)
.
2017
Persistent link: https://www.econbiz.de/10011692408
Saved in:
2
Steps toward a city marketing mix and its perception measurement
Mišič, Katja Udir
;
Podnar, Klement
- In:
Strategic place branding methodologies and theory for …
,
(pp. 67-86)
.
2017
Persistent link: https://www.econbiz.de/10011692409
Saved in:
3
Exploring city branding as a tool to conserce urban green infrastructure in developing countries
Padigala, Bhaskar
- In:
Strategic place branding methodologies and theory for …
,
(pp. 112-139)
.
2017
Persistent link: https://www.econbiz.de/10011692429
Saved in:
4
Promoting city branding by defining the tourism potential area based on GIS mapping
Hsueh, Ya-Hui
;
Chang, Chia-Chih
- In:
Strategic place branding methodologies and theory for …
,
(pp. 140-156)
.
2017
Persistent link: https://www.econbiz.de/10011692432
Saved in:
5
Building city brand through social media : the effect of social media brand community on brand image
Muinonen, Linda Lea Elisabet
;
Kumar, Ashish
- In:
Strategic place branding methodologies and theory for …
,
(pp. 181-201)
.
2017
Persistent link: https://www.econbiz.de/10011692495
Saved in:
6
City branding and the power of netnography in the era of social media
Özbölük, Tuğba
- In:
Strategic place branding methodologies and theory for …
,
(pp. 202-225)
.
2017
Persistent link: https://www.econbiz.de/10011692500
Saved in:
7
The role of culture in city branding
Ozer, Selda Uca
- In:
Strategic place branding methodologies and theory for …
,
(pp. 227-244)
.
2017
Persistent link: https://www.econbiz.de/10011694206
Saved in:
8
The role of movies/TV series in building country/city/destination brands
Şahbaz, Ramazan Pars
;
Bayram, Ali Turan
- In:
Strategic place branding methodologies and theory for …
,
(pp. 269-282)
.
2017
Persistent link: https://www.econbiz.de/10011694217
Saved in:
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