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subject:"Big event"
~subject:"Standortpolitik"
~subject:"Tourism marketing"
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Standortpolitik
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Stadtmarketing
348
City marketing
346
Brand management
104
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104
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61
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Journal of travel and tourism marketing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Journal of vacation marketing : an international journal
3
Effects, role and significance
2
Event tourism and destinations : case studies and best practice
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International journal of event and festival management
2
International journal of leisure and tourism marketing : IJLTM
2
International review on public and non-profit marketing
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Amfiteatru economic : an economic and business research periodical
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Brands with a conscience : how to build a successful and responsible brand
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Corporate communications : an international journal
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Dienstleistungsmarketing, Kommunikationspolitik und Tourismus
1
Economia e diritto del terziario : rivista quadrimestrale
1
Enlightening tourism : ET ; a pathmaking journal
1
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
1
International journal of arts management
1
International journal of business excellence : IJBEX
1
International journal of economic policy in emerging economies
1
International journal of management practice : IJMP
1
Inventi impact: service sector
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Journal of Tourism, Heritage & Services Marketing : JTHSM
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Journal of customer behaviour
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Journal of hospitality marketing & management
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Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of urban economics and management : a quarterly journal of Iran Urban Economics Scientific Association
1
Kongresse, Tagungen und Events : Potenziale, Strategien und Trends der Veranstaltungswirtschaft
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Konzepte und Perspektiven der Markenbildung im Kulturbereich
1
Management : journal of contemporary management issues
1
Managing situated creativity in cultural industries
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Marketing
1
Marketing i menedžment innovacij : m&mi
1
Museen und Tourismus : wie man Tourismusmarketing wirkungsvoll in die Museumsarbeit integriert ; ein Handbuch
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ECONIS (ZBW)
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1
In search for new urban tourism niche : could European cities be destinations for urban wellness providing food for body, mind and spirit?
Saari, Susanna
- In:
Tourism and hospitality research : THR
23
(
2023
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10014293835
Saved in:
2
Macao's nongaming entertainment, culture and city branding
Lam, Carlos Siu
;
Jamieson, Lynn M.
- In:
Enlightening tourism : ET ; a pathmaking journal
12
(
2022
)
1
,
pp. 304-336
Persistent link: https://www.econbiz.de/10013412748
Saved in:
3
Analysis of territories marketing activities among small and medium business : a bibliometric analysis
Khomenko, Liliia
;
Rosokhata, Anna
;
Jasnikowski, Adam
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
4
,
pp. 184-195
Persistent link: https://www.econbiz.de/10013163104
Saved in:
4
Branding for heritages, the ancient tourism leads to improvement of the local economy (evidence from a study in Iran)
Yavari, Eqbal
;
Shafei, Reza
;
Fatemi, Adel
- In:
International journal of management practice : IJMP
16
(
2023
)
2
,
pp. 162-185
Persistent link: https://www.econbiz.de/10014315846
Saved in:
5
City brand image formation by urban heritage initiatives
Černikovaitė, Miglė
;
Karazijienė, Žaneta
- In:
Management : journal of contemporary management issues
25
(
2020
),
pp. 29-42
Persistent link: https://www.econbiz.de/10012421919
Saved in:
6
Benefits and barriers to cooperation in the process of building a place's brand : perspective of tourist region stakeholders in Poland
Kiryluk, Halina
;
Glińska, Ewa
;
Barkun, Yauheniya
- In:
Oeconomia Copernicana
11
(
2020
)
2
,
pp. 289-307
Persistent link: https://www.econbiz.de/10012292003
Saved in:
7
Customer-based place brand equity and tourism : a regional identity perspective
Bose, Sunny
;
Pradhan, Sudeepta
;
Bashir, Makhmoor
;
Roy, …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
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8
Competing for legitimacy in the place branding process : (re)negotiating the stakes
Reynolds, Laura
;
Koenig-Lewis, Nicole
;
Doering, Heike
; …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013271658
Saved in:
9
Tourism co-creation in place branding : the role of local community
Leal, Miguel Martim
;
Casais, Beatriz
;
Proença, João F.
- In:
Tourism review
77
(
2022
)
5
,
pp. 1322-1332
Persistent link: https://www.econbiz.de/10013369027
Saved in:
10
Impacts of host city image in the country destination branding in sport mega-event context : exploring cognitive and affective image dimensions
Ferreira, Luciana Brandão
;
Giraldi, Janaina de Moura …
- In:
International journal of event and festival management
13
(
2022
)
4
,
pp. 486-505
Persistent link: https://www.econbiz.de/10013375102
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