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subject:"Branchenentwicklung"
~isPartOf:"Global advertising practice in a borderless world"
~isPartOf:"Zeitschrift für Unternehmensgeschichte"
~subject:"China"
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Branchenentwicklung
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Advertising industry
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Werbewirtschaft
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Global advertising practice in a borderless world
Zeitschrift für Unternehmensgeschichte
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
2
The advertising handbook
2
A master class in brand planning : the timeless works of Stephen King
1
FEH-Report
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Gestion 2000
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Handbook of social media management : value chain and business models in changing media markets
1
International business review : the official journal of the European International Business Academy
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International journal of market research
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Journal of advertising research
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Journal of business research : JBR
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Journal of economics & management strategy : JEMS
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Management international review : mir ; journal of international business
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Medien + Kommunikation
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Routledge studies in international business and the world economy
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Services marketing quarterly
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Understanding China
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ECONIS (ZBW)
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Globalisation of advertising : an overview of trends and issues
Sinclair, John
- In:
Global advertising practice in a borderless world
,
(pp. 12-21)
.
2017
Persistent link: https://www.econbiz.de/10011668009
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2
Globalisation, branding and advertising's stakeholders
Brennan, Linda
;
Crawford, Robert
- In:
Global advertising practice in a borderless world
,
(pp. 22-41)
.
2017
Persistent link: https://www.econbiz.de/10011668012
Saved in:
3
China: unique approaches to advertising in a globalising world
Bilby, Julie
;
Sinha, Kunal
- In:
Global advertising practice in a borderless world
,
(pp. 192-207)
.
2017
Persistent link: https://www.econbiz.de/10011668026
Saved in:
4
From global to social : digital communication and the future of globalisation and advertising
Crawford, Robert
;
Brennan, Linda
;
Nguyen, Dang
;
Parker, …
- In:
Global advertising practice in a borderless world
,
(pp. 219-227)
.
2017
Persistent link: https://www.econbiz.de/10011668028
Saved in:
5
Verkannte Propheten? : zur Diskrepanz zwischen Status und Einfluss der "Gründergeneration" deutscher Werber in der westdeutschen Werbewirtschaft, 1945 bis 1966/67
Hirt, Gerulf
- In:
Zeitschrift für Unternehmensgeschichte
56
(
2011
)
1
,
pp. 48-74
Persistent link: https://www.econbiz.de/10008989511
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