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subject:"Brand"
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~subject:"Service quality"
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Search: subject_exact:"Consumer Behaviour"
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Brand
Service quality
Consumer behaviour
31,791
Konsumentenverhalten
28,788
Relationship marketing
4,616
Beziehungsmarketing
4,573
Brand management
4,131
Markenführung
4,088
Brand image
3,613
Markenimage
3,553
Customer satisfaction
3,111
Kundenzufriedenheit
2,950
Social Web
2,797
Social web
2,797
Online retailing
2,684
Online-Handel
2,682
Internet marketing
2,632
Online-Marketing
2,628
Dienstleistungsqualität
2,306
Markenartikel
2,090
Retail trade
1,934
Einzelhandel
1,902
Theory
1,768
Theorie
1,762
Werbewirkung
1,759
Advertising effects
1,757
Emotion
1,750
Viral marketing
1,646
Virales Marketing
1,646
Electronic Commerce
1,599
E-commerce
1,580
Advertising
1,556
Werbung
1,416
Experiment
1,394
Confidence
1,244
Vertrauen
1,241
Pricing strategy
1,070
Preismanagement
1,061
Personality psychology
1,002
Persönlichkeitspsychologie
1,002
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4,199
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research-article
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4,402
German
33
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Han, Heesup
27
Sarkar, Abhigyan
18
Mattila, Anna S.
17
Sreejesh, S.
16
Japutra, Arnold
15
Sarkar, Juhi Gahlot
15
Prentice, Catherine
14
Line, Nathaniel D.
13
Loureiro, Sandra Maria Correia
13
Park, Jungkun
13
Paul, Justin
13
Bang, Nguyen
12
Hanks, Lydia
12
Johnson, Lester W.
12
Ahn, Jiseon
11
Guzman, Francisco
11
Hollebeek, Linda D.
11
Khan, Imran
11
Klaus, Philipp
11
Phau, Ian
11
Bilgihan, Anil
10
Dawes, John
10
Ekinci, Yuksel
10
Gong, Taeshik
10
Gursoy, Dogan
10
Gustafsson, Anders
10
Kim, Jinkyung Jenny
10
Ko, Eunju
10
Kumar, Vikas
10
Quach, Sara
10
Diamantopoulos, Adamantios
9
Liu, Chih-Hsing
9
Melewar, T. C.
9
Prybutok, Victor R.
9
Romaniuk, Jenni
9
Xu, Xun
9
Back, Ki-Joon
8
Balaji, M. S.
8
Borges, Ana Pinto
8
Casidy, Riza
8
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Springer Fachmedien Wiesbaden
4
NetLibrary, Inc
2
Edward Elgar Publishing
1
IGI Global
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Society for Consumer Psychology.
1
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Journal of retailing and consumer services
315
Journal of business research : JBR
288
International journal of hospitality management
161
The journal of product & brand management
117
The journal of brand management : an international journal
116
The journal of services marketing
74
Journal of hospitality marketing & management
66
Asia Pacific journal of marketing and logistics
62
International journal of contemporary hospitality management
61
Journal of travel and tourism marketing
51
Marketing intelligence & planning
45
The service industries journal
45
Psychology & marketing
44
Services marketing quarterly
42
Journal of strategic marketing
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Service business
36
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
34
Journal of the Academy of Marketing Science
34
Journal of marketing communications
33
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Journal of Islamic marketing
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
European journal of marketing
30
Tourism management : research, policies, practice
30
European journal of marketing : EJM
28
International journal of retail and distribution management
28
Journal of air transport management
27
Journal of promotion management : innovations in planning and applied research
27
Journal of retailing
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of international consumer marketing
26
SpringerLink / Bücher
26
International journal of consumer studies
25
Journal of service management
25
Technological forecasting & social change : an international journal
25
Total quality management & business excellence
25
International journal of market research
24
Journal of Services Marketing
24
Journal of hospitality and tourism insights
24
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ECONIS (ZBW)
4,384
Other ZBW resources
51
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1
Neurofeedbacks on brands in the context of neuroscience applied to consumption : mapping the state-of-the-art and research agenda
Pagan, Natália Munari
;
Pagan, Karina Munari
;
Giraldi, …
- In:
International journal of business forecasting and …
9
(
2024
)
3
,
pp. 271-299
Persistent link: https://www.econbiz.de/10015060708
Saved in:
2
Buyer behaviour modelling of rural online purchase intention using logistic regression
Arumugam, Thangaraja
;
Hameed, S. Shahul
;
Sanjeev, M. A.
- In:
International journal of management & enterprise …
22
(
2023
)
2
,
pp. 139-157
Persistent link: https://www.econbiz.de/10014316668
Saved in:
3
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
4
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
5
Drivers of customer behavioral intentions and the relationship with service quality in specific industry contexts
Veloso, Cláudia Miranda
;
Sousa, Bruno
- In:
The international review of retail, distribution and …
32
(
2022
)
1
,
pp. 43-58
Persistent link: https://www.econbiz.de/10012873358
Saved in:
6
Impact of electronic word-of-mouth on brand relationship and purchase intention : the case of the smartphone industry
El Hajjar, Samer
- In:
International journal of business innovation and …
28
(
2022
)
2
,
pp. 263-279
Persistent link: https://www.econbiz.de/10013253188
Saved in:
7
Role of word-of-mouth communication in consumer brand relationship initiation and maintenance : insights from the bottom of pyramid markets
Banerjee, Shubhomoy
;
Sreejesh, S.
- In:
International journal of emerging markets
19
(
2024
)
5
,
pp. 1259-1280
Persistent link: https://www.econbiz.de/10014560253
Saved in:
8
Corporate social responsibility and brand loyalty in private higher education : mediation assessment of brand reputation and trust
Mostafa Rasoolimanesh, S.
;
Poh Ling Tan
;
Mehran Nejati
; …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 156-177
Persistent link: https://www.econbiz.de/10014566954
Saved in:
9
The role of university switching costs, perceived service quality, perceived university image and student satisfaction in shaping student loyalty
Ali, Mazhar
;
Amir, Huma
;
Ahmed, Masood
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 201-222
Persistent link: https://www.econbiz.de/10014566956
Saved in:
10
Modeling condom brand loyalty of young South African adults : an expectancy confirmation perspective
Nkwei, Emile Saker
;
Roberts-Lombard, Mornay
;
Maduku, …
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
3
,
pp. 322-346
Persistent link: https://www.econbiz.de/10014574604
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