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subject:"Brand"
~isPartOf:"European journal of marketing"
~isPartOf:"International journal of consumer studies"
~isPartOf:"International journal of hospitality management"
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Search: subject_exact:"Markenidentität"
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Brand
Brand image
166
Markenimage
166
Consumer behaviour
136
Konsumentenverhalten
136
Brand management
133
Markenführung
133
Markenartikel
70
Beziehungsmarketing
51
Relationship marketing
51
Gastronomie
25
Restaurant industry
25
Hotel industry
21
Hotellerie
21
Customer satisfaction
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Kundenzufriedenheit
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Advertising effects
16
Internet marketing
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Online-Marketing
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Werbewirkung
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Brand equity
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Brand loyalty
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Confidence
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Social Web
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Social web
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Vertrauen
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Luxury goods
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Luxusgüter
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Viral marketing
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Virales Marketing
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Emotion
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Personality psychology
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Persönlichkeitspsychologie
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Dienstleistungsqualität
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Markentreue
11
Perception
11
Service quality
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Wahrnehmung
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Corporate Social Responsibility
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Corporate social responsibility
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Article
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72
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Borges, Ana Pinto
2
Brandão, Amélia Maria Pinto da Cunha
2
Fetscherin, Marc
2
Han, Heesup
2
Hwang, Jinsoo
2
King, Ceridwyn
2
Rodrigues, Paula Cristina Lopes
2
Song, Hak-jun
2
Sousa, Ana
2
Abraham, Mathew
1
Antonides, Gerrit
1
Arli, Denni
1
Arnas, Yaşare Aktaş
1
Arnold, Todd
1
Aro, Kaisa
1
Arora, Vibha
1
Aziz, Rahila
1
Balabanis, George
1
Bang, Nguyen
1
Barbosa, Isabel
1
Bernard, John C.
1
Bhanja, Nivedita
1
Bianchi, Constanza
1
Bosman, Magdalena J. C.
1
Brennan, Stacey M.
1
Brochado, Ana
1
Cacho-Elizondo, Silvia
1
Cai, Ruiying
1
Cakici, N. Meltem
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Cayla, Julien
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Chakrabarti, Somnath
1
Chang, Sue Ryung
1
Chi, Christina Geng-Qing
1
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1
Choe, Yunseon
1
Chowdhury, Rafi M. M. I.
1
Chua, Bee-Lia
1
Colicev, Anatoli
1
Cova, Bernard
1
De Bruyn, Arnaud
1
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European journal of marketing
International journal of consumer studies
International journal of hospitality management
Journal of business research : JBR
187
The journal of brand management : an international journal
162
The journal of product & brand management
155
Journal of retailing and consumer services
92
European journal of marketing : EJM
43
Psychology & marketing
42
Asia Pacific journal of marketing and logistics
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Marketing intelligence & planning
31
Journal of marketing communications
28
The journal of consumer marketing
28
Marketing letters : a journal of research in marketing
27
Journal of international consumer marketing
24
Journal of strategic marketing
23
International marketing review
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
Journal of global marketing
20
Journal of marketing
19
Journal of the Academy of Marketing Science
19
Cogent business & management
18
Journal of promotion management : JPM
18
Journal of promotion management : innovations in planning and applied research
18
Industrial marketing management : the international journal for industrial and high-tech firms
17
International journal of market research : JMRS ; the journal of the Market Research Society
17
Journal of fashion marketing and management
17
Journal of international marketing
17
The IUP journal of brand management : IJBRM
16
Young consumers : insight and ideas for responsible marketers
16
International journal of advertising : the quarterly review of marketing communications
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Qualitative market research : an international journal
15
International journal of market research
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of marketing management : MM
14
Marketing : ZFP ; journal of research and management
14
Global business review
13
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ECONIS (ZBW)
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1
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
2
Layers of love : exploring the interactive layers of brand love in the social media setting
Aro, Kaisa
;
Suomi, Kati
;
Jones, Richard
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 87-110
Persistent link: https://www.econbiz.de/10014448620
Saved in:
3
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
4
When and how brands affect importance of product attributes in consumer decision process
Park, Hyun Young
;
Chang, Sue Ryung
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 1-25
Persistent link: https://www.econbiz.de/10013502326
Saved in:
5
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
6
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
7
Masstige as a mediator of the relationship between a typical user's image and brand preference
Kolańska-Stronka, Magdalena
;
Krasa, Paweł
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014465447
Saved in:
8
Masstige consumption, brand happiness, and brand advocacy : a service perspective
Purohit, Sonal
;
Arora, Vibha
;
Radia, Karan Nilesh
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014465451
Saved in:
9
Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions
Shukla, Paurav
;
Cakici, N. Meltem
;
Khalifa, Dina
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 290-312
Persistent link: https://www.econbiz.de/10014466302
Saved in:
10
The relationship between electronic word of mouth and brand : a systematic review and future research agenda
Maru, Chahat
;
Tata, Sai Vijay
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014465990
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