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subject:"Brand"
~isPartOf:"European journal of marketing"
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Search: subject_exact:"Consumer Behaviour"
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Brand
Consumer behaviour
147
Konsumentenverhalten
146
Brand management
35
Markenführung
35
Brand image
32
Markenimage
32
Beziehungsmarketing
30
Relationship marketing
30
Emotion
23
Advertising effects
21
Markenartikel
21
Werbewirkung
21
Social Web
19
Social web
19
Internet marketing
18
Online-Marketing
18
Customer satisfaction
16
Kundenzufriedenheit
16
Eating habit
15
Ernährungsverhalten
15
Advertising
13
Werbung
13
Social media
12
Consumer behavior
11
Body weight
10
Dienstleistungsqualität
10
Körpergewicht
10
Personality psychology
10
Persönlichkeitspsychologie
10
Service quality
10
Experiment
9
Food
8
Lebensmittel
8
Luxury goods
8
Luxusgüter
8
Marketing management
8
Marketingmanagement
8
Online retailing
8
Online-Handel
8
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20
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2
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Article
22
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22
Aufsatz in Zeitschrift
22
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English
22
Author
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Albert, Bente Henrike
1
Arli, Denni
1
Arnold, Todd
1
Aro, Kaisa
1
Aziz, Rahila
1
Balabanis, George
1
Barbosa, Isabel
1
Borges, Ana Pinto
1
Brandão, Amélia Maria Pinto da Cunha
1
Brennan, Stacey M.
1
Brochado, Ana
1
Burgess, Amelie
1
Cakici, N. Meltem
1
Casidy, Riza
1
Cayla, Julien
1
Chang, Sue Ryung
1
Chowdhury, Rafi M. M. I.
1
Colicev, Anatoli
1
Conduit, Jodie
1
Cova, Bernard
1
De Bruyn, Arnaud
1
De Villiers, Rouxelle
1
Dolan, Rebecca
1
Eagar, Toni
1
Feetham, Pamela
1
Fetscherin, Marc
1
Fuller, Rachel
1
Fuschillo, Gregorio
1
Giroux, Marilyn
1
Gonzalez-Jimenez, Hector
1
Gray, Harriet
1
Gruber, Thorsten
1
Hou, Fujun
1
Hussain, Khalid
1
Ilicic, Jasmina
1
Johnson, Lester W.
1
Jones, Richard
1
Junaid, Muhammad
1
Karpova, Aleksandra
1
Khalifa, Dina
1
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Published in...
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European journal of marketing
Journal of business research : JBR
233
The journal of brand management : an international journal
190
The journal of product & brand management
172
Journal of retailing and consumer services
150
Psychology & marketing
63
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Marketing intelligence & planning
35
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of marketing communications
32
Journal of strategic marketing
31
Journal of the Academy of Marketing Science
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of international consumer marketing
30
International journal of hospitality management
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of promotion management : innovations in planning and applied research
26
International journal of consumer studies
25
Journal of global marketing
24
International journal of advertising : the review of marketing communications
23
International marketing review
23
Journal of marketing
23
Journal of promotion management : JPM
23
Journal of retailing
23
Cogent business & management
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
International journal of advertising : the quarterly review of marketing communications
19
International journal of market research
19
Journal of international marketing
19
Journal of marketing management : MM
19
SpringerLink / Bücher
19
Young consumers : insight and ideas for responsible marketers
19
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ECONIS (ZBW)
22
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1
Layers of love : exploring the interactive layers of brand love in the social media setting
Aro, Kaisa
;
Suomi, Kati
;
Jones, Richard
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 87-110
Persistent link: https://www.econbiz.de/10014448620
Saved in:
2
When and how brands affect importance of product attributes in consumer decision process
Park, Hyun Young
;
Chang, Sue Ryung
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 1-25
Persistent link: https://www.econbiz.de/10013502326
Saved in:
3
Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions
Shukla, Paurav
;
Cakici, N. Meltem
;
Khalifa, Dina
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 290-312
Persistent link: https://www.econbiz.de/10014466302
Saved in:
4
Relationship qualities of brand heritage : warmth, competence and the moderating roles of anthropomorphic factors
Meyer, Caroline
;
Albert, Bente Henrike
;
Rose, Gregory
; …
- In:
European journal of marketing
58
(
2024
)
5
,
pp. 1177-1206
Persistent link: https://www.econbiz.de/10015047506
Saved in:
5
Social purpose branding approaches : a typology of how brands engage with a social purpose
Gray, Harriet
;
Dolan, Rebecca
;
Wilkie, Dean C. H.
; …
- In:
European journal of marketing
58
(
2024
)
5
,
pp. 1207-1240
Persistent link: https://www.econbiz.de/10015047510
Saved in:
6
Cool brands and hot attachments : their effect on consumers' willingness to pay more
Koskie, Melanie Moore
;
Locander, William B.
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 905-929
Persistent link: https://www.econbiz.de/10014252220
Saved in:
7
Angelic brand name priming : saintly branded food influences brand healthfulness perceptions
Ilicic, Jasmina
;
Brennan, Stacey M.
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 1099-1129
Persistent link: https://www.econbiz.de/10014252256
Saved in:
8
The spillover effects of positive and negative buzz on brand attitudes
Colicev, Anatoli
;
De Bruyn, Arnaud
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2382-2406
Persistent link: https://www.econbiz.de/10014448352
Saved in:
9
What's on the menu? : how celebrity chef brands create happiness
Rodrigues, Paula Cristina Lopes
;
Brochado, Ana
;
Sousa, Ana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2513-2543
Persistent link: https://www.econbiz.de/10014448558
Saved in:
10
Advancing the understanding of the pre-purchase stage of the customer journey for service brands
Fuller, Rachel
;
Stocchi, Lara
;
Gruber, Thorsten
; …
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 360-386
Persistent link: https://www.econbiz.de/10013502566
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