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subject:"Brand"
~isPartOf:"European journal of marketing : EJM"
~subject:"Advertising"
~subject:"Brand loyalty"
~subject:"Tourism marketing"
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Search: subject_exact:"Markenidentität"
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Brand
Advertising
Brand loyalty
Tourism marketing
Brand image
107
Markenimage
107
Brand management
78
Markenführung
78
Consumer behaviour
74
Konsumentenverhalten
74
Markenartikel
43
Beziehungsmarketing
18
Relationship marketing
18
Marketing management
15
Marketingmanagement
15
Advertising effects
13
Brand equity
13
Werbewirkung
13
Branding
8
Brand extension
7
Markentransfer
7
Brands
6
Internet marketing
6
Online-Marketing
6
Personality psychology
6
Persönlichkeitspsychologie
6
Brand identity
5
Einzelhandel
5
Emotion
5
Retail trade
5
Werbung
5
Brand architecture
4
Customer satisfaction
4
Designation of origin
4
Herkunftsbezeichnung
4
Innovation
4
Kundenzufriedenheit
4
Markentreue
4
Measurement
4
Messung
4
Product Placement
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46
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47
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Roper, Stuart
3
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Grohmann, Bianca
2
Lee, Wai Jin
2
O'Cass, Aron
2
Round, Griff
2
Sok, Phyra
2
Alexander, Nicholas
1
Alpert, Frank
1
Andrews, Lynda
1
Aspara, Jaakko
1
Bang, Nguyen
1
Baxter, Stacey
1
Birgelen, Marcel van
1
Brodie, Roderick J.
1
Brown, Mark
1
Bruhn, Manfred
1
Buil, Isabel
1
Burmann, Christoph
1
Chakravarti, Amitav
1
Chang, Chia-chi
1
Chen, Chia-yi
1
Christodoulides, George
1
Chu, Po-young
1
Coleman, Darren Andrew
1
Confos, Nicolla
1
Das, Enny
1
Davari, Arezoo
1
Davis, Teresa
1
Ding, Cherng G.
1
Ding, Ying
1
Fernandez Sabiote, Estela
1
Françoise, Simon
1
Fritz, Kristine
1
Glynn, Mark S.
1
Goulding, Christina
1
Grinsven, Bo
1
Guzman, Francisco
1
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1
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European journal of marketing : EJM
Journal of business research : JBR
217
The journal of brand management : an international journal
171
The journal of product & brand management
163
Journal of retailing and consumer services
105
Tourism management : research, policies, practice
72
Journal of travel and tourism marketing
69
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
55
Asia Pacific journal of marketing and logistics
51
Psychology & marketing
46
Journal of marketing communications
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Marketing intelligence & planning
36
International journal of hospitality management
34
Tourism management perspectives : TMP
34
Tourism analysis : an interdisciplinary tourism & hospitality journal
33
The journal of consumer marketing
31
Marketing letters : a journal of research in marketing
30
Journal of destination marketing & management
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
International journal of consumer studies
27
Journal of international consumer marketing
27
International marketing review
26
Journal of promotion management : JPM
26
Cogent business & management
25
European journal of marketing
25
International journal of advertising : the quarterly review of marketing communications
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Journal of promotion management : innovations in planning and applied research
25
International journal of advertising : the review of marketing communications
24
Journal of global marketing
24
Journal of strategic marketing
24
Journal of vacation marketing
22
Journal of Islamic marketing
21
Journal of hospitality marketing & management
21
The IUP journal of brand management : IJBRM
21
Journal of marketing
20
Journal of the Academy of Marketing Science
20
Journal of vacation marketing : an international journal
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
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ECONIS (ZBW)
47
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1
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
2
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
3
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
4
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
5
An exemption for strong brands : the influence of brand community rejection on brand evaluation
Wang, Lili
;
Ding, Ying
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1029-1048
Persistent link: https://www.econbiz.de/10011708803
Saved in:
6
Determinants of brand resurrection movements : why consumers want dead brands back?
Davari, Arezoo
;
Iyer, Pramod
;
Guzman, Francisco
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1896-1917
Persistent link: https://www.econbiz.de/10011773789
Saved in:
7
How brand loyal shoppers respond to three different brand discontinuation scenarios
Hebblethwaite, Denisa
;
Parsons, Andrew G.
;
Spence, Mark T.
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1918-1937
Persistent link: https://www.econbiz.de/10011773794
Saved in:
8
When and why does the name of the brand still matter? : developing the temporal dimension of brand name equity theory
Round, Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2118-2137
Persistent link: https://www.econbiz.de/10011773843
Saved in:
9
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
10
Exploring the impact of employees' self-concept, brand identification and brand pride on brand citizenship behaviors
Helm, Sabrina Verena
;
Renk, Uwe
;
Mishra, Anubha
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
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