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subject:"Brand"
~isPartOf:"European journal of marketing : EJM"
~subject:"Brand loyalty"
~subject:"Internet marketing"
~subject:"Tourism marketing"
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Search: subject_exact:"Markenidentität"
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Brand
Brand loyalty
Internet marketing
Tourism marketing
Brand image
107
Markenimage
107
Brand management
78
Markenführung
78
Consumer behaviour
74
Konsumentenverhalten
74
Markenartikel
43
Beziehungsmarketing
18
Relationship marketing
18
Marketing management
15
Marketingmanagement
15
Advertising effects
13
Brand equity
13
Werbewirkung
13
Branding
8
Brand extension
7
Markentransfer
7
Advertising
6
Brands
6
Online-Marketing
6
Personality psychology
6
Persönlichkeitspsychologie
6
Brand identity
5
Einzelhandel
5
Emotion
5
Retail trade
5
Werbung
5
Brand architecture
4
Customer satisfaction
4
Designation of origin
4
Herkunftsbezeichnung
4
Innovation
4
Kundenzufriedenheit
4
Markentreue
4
Measurement
4
Messung
4
Product Placement
4
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46
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47
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47
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Roper, Stuart
3
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Grohmann, Bianca
2
Lee, Wai Jin
2
O'Cass, Aron
2
Round, Griff
2
Sok, Phyra
2
Alexander, Nicholas
1
Alpert, Frank
1
Andrews, Lynda
1
Aspara, Jaakko
1
Bang, Nguyen
1
Birgelen, Marcel van
1
Brodie, Roderick J.
1
Brown, Mark
1
Bruhn, Manfred
1
Buil, Isabel
1
Burmann, Christoph
1
Chakravarti, Amitav
1
Chang, Chia-chi
1
Chen, Chia-yi
1
Chen, Junsong
1
Christodoulides, George
1
Chu, Po-young
1
Coleman, Darren Andrew
1
Confos, Nicolla
1
Cornelius, Nelarine
1
Das, Enny
1
Davari, Arezoo
1
Davis, Teresa
1
Ding, Cherng G.
1
Ding, Ying
1
Dou, Wenyu
1
Fernandez Sabiote, Estela
1
Françoise, Simon
1
Fritz, Kristine
1
Glynn, Mark S.
1
Goulding, Christina
1
Grinsven, Bo
1
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European journal of marketing : EJM
Journal of business research : JBR
236
The journal of brand management : an international journal
186
The journal of product & brand management
175
Journal of retailing and consumer services
119
Tourism management : research, policies, practice
74
Journal of travel and tourism marketing
70
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
60
Asia Pacific journal of marketing and logistics
50
Psychology & marketing
46
Marketing intelligence & planning
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Journal of marketing communications
42
International journal of internet marketing and advertising : IJIMA
41
Tourism management perspectives : TMP
38
Cogent business & management
36
International journal of hospitality management
34
Journal of strategic marketing
33
Tourism analysis : an interdisciplinary tourism & hospitality journal
33
Journal of promotion management : innovations in planning and applied research
32
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
Marketing letters : a journal of research in marketing
30
International marketing review
29
Journal of international consumer marketing
29
The journal of consumer marketing
29
International journal of consumer studies
28
Journal of destination marketing & management
28
European journal of marketing
27
Journal of vacation marketing
27
Journal of promotion management : JPM
26
Journal of the Academy of Marketing Science
26
Journal of global marketing
25
Journal of Islamic marketing
24
Journal of marketing
24
Journal of marketing management : MM
23
Journal of hospitality marketing & management
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Young consumers : insight and ideas for responsible marketers
22
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ECONIS (ZBW)
47
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1
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
2
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
3
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
4
Determinants of brand resurrection movements : why consumers want dead brands back?
Davari, Arezoo
;
Iyer, Pramod
;
Guzman, Francisco
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1896-1917
Persistent link: https://www.econbiz.de/10011773789
Saved in:
5
How brand loyal shoppers respond to three different brand discontinuation scenarios
Hebblethwaite, Denisa
;
Parsons, Andrew G.
;
Spence, Mark T.
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1918-1937
Persistent link: https://www.econbiz.de/10011773794
Saved in:
6
When and why does the name of the brand still matter? : developing the temporal dimension of brand name equity theory
Round, Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2118-2137
Persistent link: https://www.econbiz.de/10011773843
Saved in:
7
An exemption for strong brands : the influence of brand community rejection on brand evaluation
Wang, Lili
;
Ding, Ying
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1029-1048
Persistent link: https://www.econbiz.de/10011708803
Saved in:
8
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
9
Exploring the impact of employees' self-concept, brand identification and brand pride on brand citizenship behaviors
Helm, Sabrina Verena
;
Renk, Uwe
;
Mishra, Anubha
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
Saved in:
10
Send-for-review decisions, brand equity, and pricing
Qiu, Chun
;
Popkowski Leszczyc, Peter T. L.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 145-165
Persistent link: https://www.econbiz.de/10011453291
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