//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Brand"
~isPartOf:"Journal of strategic marketing"
~subject:"Environmental consciousness"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand
Environmental consciousness
Consumer behaviour
171
Konsumentenverhalten
171
Beziehungsmarketing
60
Relationship marketing
60
Brand management
47
Markenführung
47
Brand image
44
Markenimage
44
Customer satisfaction
35
Kundenzufriedenheit
35
Markenartikel
23
Social Web
21
Social web
21
Dienstleistungsqualität
20
Service quality
20
Internet marketing
17
Online-Marketing
17
Online retailing
15
Online-Handel
15
Einzelhandel
14
Marketing management
14
Marketingmanagement
14
Retail trade
14
Viral marketing
14
Virales Marketing
14
Confidence
13
Vertrauen
13
Customer integration
10
Emerging economies
10
Kundenintegration
10
Personality psychology
10
Persönlichkeitspsychologie
10
Schwellenländer
10
trust
10
Betriebliche Wertschöpfung
8
Value creation
8
Emotion
7
Structural equation model
7
more ...
less ...
Online availability
All
Undetermined
22
Type of publication
All
Article
30
Type of publication (narrower categories)
All
Article in journal
30
Aufsatz in Zeitschrift
30
Language
All
English
30
Author
All
Japutra, Arnold
3
Lobo, Antonio
2
Simkin, Lyndon
2
Vocino, Andrea
2
Abratt, Russell
1
Afshardoost, Mona
1
Ahmad, Bilal
1
Akbar, Muhammad Imad Ud Din
1
Almubarak, Alanoud F.
1
Bach Khoa Nguyen
1
Bang, Nguyen
1
Bendixen, Michael
1
Biraghi, Silvia
1
Bodet, Guillaume
1
Bowden, Jana
1
Brower, Tracy R.
1
Casidy, Riza
1
Chan, Anthony
1
Choudhury, Musfiq Mannan
1
Cioppi, Marco
1
Curina, Ilaria
1
D'Souza, Clare M.
1
Das, Gupta
1
Davari, Arezoo
1
Ekinci, Yuksel
1
Ekinici, Yuksel
1
Eshaghi, Mohammad Sadegh
1
Fernandes, Teresa
1
Francioni, Barbara
1
Gaganpreet Singh
1
Gambetti, Rossella
1
Graffigna, Guendalina
1
Hall, John
1
Inegbedion, Henry Egbezien
1
Javed, Mansoor
1
John, Joby
1
Johnson, Lester W.
1
Kaushik, Arun Kumar
1
Kenyon, James Andrew
1
Khan Md. Raziuddin Taufique
1
more ...
less ...
Published in...
All
Journal of strategic marketing
Journal of business research : JBR
264
Journal of retailing and consumer services
193
The journal of brand management : an international journal
186
The journal of product & brand management
176
International journal of consumer studies
88
Psychology & marketing
81
Asia Pacific journal of marketing and logistics
58
International journal of hospitality management
51
European journal of marketing : EJM
47
Marketing intelligence & planning
44
The journal of consumer marketing
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Journal of international consumer marketing
41
Journal of fashion marketing and management
40
Journal of marketing communications
39
Business strategy and the environment
37
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
36
Marketing letters : a journal of research in marketing
36
Cogent business & management
34
Journal of marketing management : MM
34
Journal of consumer research : JCR ; an interdisciplinary bimonthly
33
Journal of global marketing
32
Journal of business ethics : JOBE
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Journal of promotion management : JPM
30
International journal of contemporary hospitality management
29
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of promotion management : innovations in planning and applied research
28
Young consumers : insight and ideas for responsible marketers
28
Journal of the Academy of Marketing Science
26
International journal of advertising : the review of marketing communications
25
Journal of marketing
25
International journal of advertising : the quarterly review of marketing communications
24
International marketing review
24
Journal of hospitality marketing & management
24
Global business review
22
International journal of retail & distribution management
22
Journal of travel and tourism marketing
22
more ...
less ...
Source
All
ECONIS (ZBW)
30
Showing
1
-
10
of
30
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
2
Green consumption : strategic retail considerations and consumer confidence
D'Souza, Clare M.
;
Taghian, Mehdi
;
Hall, John
;
Plant, Elaine
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 18-36
Persistent link: https://www.econbiz.de/10014302702
Saved in:
3
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
4
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
5
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
6
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
7
Psychological ownership towards online brand communities driving brand engagement : a visitors' perspective
Kumar, Jitender
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 355-388
Persistent link: https://www.econbiz.de/10013370883
Saved in:
8
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
9
Traits and peculiarities of different brand hate behaviours
Curina, Ilaria
;
Francioni, Barbara
;
Cioppi, Marco
; …
- In:
Journal of strategic marketing
29
(
2021
)
3
,
pp. 227-246
Persistent link: https://www.econbiz.de/10012515820
Saved in:
10
The role of atmosphere in Italian museums : effects on brand perceptions and visitor behavioral intentions
Piancatelli, Chiara
;
Massi, Marta
;
Vocino, Andrea
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 546-566
Persistent link: https://www.econbiz.de/10012588444
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->