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subject:"Brand"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Brand loyalty"
~subject:"Markenführung"
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Search: subject_exact:"Markenidentität"
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Brand
Brand loyalty
Markenführung
Brand image
37
Markenimage
37
Brand management
22
Consumer behaviour
20
Konsumentenverhalten
20
Markenartikel
14
Advertising effects
10
Werbewirkung
10
Advertising
5
Werbung
5
Beziehungsmarketing
4
Internet marketing
4
Online-Marketing
4
Relationship marketing
4
Deutschland
3
Einzelhandel
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Germany
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Luxury goods
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Luxusgüter
3
Measurement
3
Messung
3
Preismanagement
3
Pricing strategy
3
Psychology of advertising
3
Retail trade
3
Social Web
3
Social web
3
Werbepsychologie
3
Brand Experience
2
Brand Relationship
2
Communication
2
Confidence
2
Designation of origin
2
Experiment
2
Fashion
2
Football
2
Fußball
2
Herkunftsbezeichnung
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22
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8
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Gierl, Heribert
5
Esch, Franz-Rudolf
4
Swoboda, Bernhard
4
Burmann, Christoph
2
Klapper, Daniel
2
Langner, Tobias
2
Schade, Michael
2
Abshagen, Jannina
1
Alavi, Sascha
1
Batt, Verena
1
Bruhn, Manfred
1
Bruns, Daniel
1
Caldara, Cindy
1
Dabija, Dan Cristian
1
Dörfer, Sabrina
1
Elger, Christian Erich
1
Faßnacht, Martin
1
Feste, Jasmin
1
Fischer, Alexander
1
Fischer, Dirk
1
Fischer, Marc
1
Flöter, Thomas
1
Fränzel, Nils
1
Grohmann, Bianca
1
Guhl, Daniel
1
Habel, Johannes
1
Haltmayer, Vanessa
1
Heberle, Antonia
1
Heitmann, Mark
1
Helme-Guizon, Agnès
1
Herrmann, Andreas
1
Holzer, Matthias
1
Hornig, Tobias
1
Kanitz, Christopher
1
Kluge, Philipp Nikolaus
1
Koncz, Julia
1
Kostyra, Daniel
1
Lieven, Theo
1
Materne, Maxine
1
Mehrafshan, Nima
1
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Marketing : ZFP ; journal of research and management
Journal of business research : JBR
346
The journal of brand management : an international journal
288
The journal of product & brand management
282
Journal of retailing and consumer services
170
European journal of marketing : EJM
82
Asia Pacific journal of marketing and logistics
74
Psychology & marketing
74
Journal of marketing communications
65
Marketing intelligence & planning
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
International journal of hospitality management
60
SpringerLink / Bücher
57
Journal of international consumer marketing
52
Industrial marketing management : the international journal for industrial and high-tech firms
48
Marketing letters : a journal of research in marketing
48
Journal of strategic marketing
47
International marketing review
45
Journal of promotion management : innovations in planning and applied research
45
The journal of consumer marketing
45
Cogent business & management
43
The IUP journal of brand management : IJBRM
43
Journal of global marketing
42
International journal of consumer studies
41
International journal of internet marketing and advertising : IJIMA
41
Journal of the Academy of Marketing Science
41
Journal of marketing
40
Tourism management : research, policies, practice
40
Journal of promotion management : JPM
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of marketing management : MM
37
European journal of marketing
35
Journal of travel and tourism marketing
34
Journal of Islamic marketing
32
Journal of fashion marketing and management
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
International journal of advertising : the review of marketing communications
29
Qualitative market research : an international journal
28
Global business review
27
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ECONIS (ZBW)
30
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1
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
2
How online trust and online brand equity translate online- and omni-channel-specific instruments into repurchase intentions
Swoboda, Bernhard
;
Winters, Amelie
;
Fränzel, Nils
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 37-53
Persistent link: https://www.econbiz.de/10012600955
Saved in:
3
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
4
What consumer responses make a brand experience create brand attachment?
Fischer, Dirk
;
Praxmarer-Carus, Sandra
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
3
,
pp. 35-48
Persistent link: https://www.econbiz.de/10012817649
Saved in:
5
From corporate social responsibility to market demand : the role of brand management
Mehrafshan, Nima
;
Permann, Alexander
;
Heitmann, Mark
; …
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
2
,
pp. 35-51
Persistent link: https://www.econbiz.de/10012287532
Saved in:
6
When less is more : there must be a comprehensible reason for using incompleteness in advertisements to improve brand attitude
Heberle, Antonia
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 8-36
Persistent link: https://www.econbiz.de/10012389100
Saved in:
7
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
8
Creating a sincere look : face ratios of brand mascots affect social categorisation and trust
Messer, Uwe
;
Wölfl, Steffen
;
Feste, Jasmin
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 37-47
Persistent link: https://www.econbiz.de/10012003366
Saved in:
9
Antecedents of WOM : product appraisal and brand relationship as drivers of customer referral dimensions
Reckmann, Tobias
;
Teichert, Thorsten
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012004777
Saved in:
10
The origins of brand love : a typology of starting points
Bruns, Daniel
;
Langner, Tobias
;
Fischer, Alexander
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
2
,
pp. 38-48
Persistent link: https://www.econbiz.de/10011780881
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