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subject:"Brand"
~isPartOf:"The journal of product & brand management"
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Search: subject_exact:"Consumer Behaviour"
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Brand
Theory
Consumer behaviour
393
Konsumentenverhalten
392
Brand management
285
Markenführung
285
Brand image
242
Markenimage
242
Markenartikel
170
Beziehungsmarketing
97
Relationship marketing
97
Social Web
56
Social web
56
Internet marketing
45
Online-Marketing
45
Luxury goods
35
Luxusgüter
35
Advertising effects
33
Emotion
33
Werbewirkung
33
Brand loyalty
32
Preismanagement
31
Pricing strategy
31
Marketing management
26
Marketingmanagement
25
Viral marketing
25
Virales Marketing
25
Markentreue
24
Social media
23
Personality psychology
19
Persönlichkeitspsychologie
19
Confidence
18
Vertrauen
18
Consumer behavior
17
Customer satisfaction
17
Kundenzufriedenheit
17
Product quality
17
Produktqualität
17
USA
17
Brand love
16
Corporate Social Responsibility
16
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182
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182
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182
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Guzman, Francisco
5
Fetscherin, Marc
4
Veloutsou, Cleopatra
3
Wallace, Elaine
3
Al-Kwifi, Sam O.
2
Azar, Salim L.
2
Broyles, S. Allen
2
Grappi, Silvia
2
Hegner, Sabrina
2
Maehle, Natalia
2
Odoom, Raphael
2
Pinto, Diego Costa
2
Sarkar, Abhigyan
2
Shobeiri, Saeed
2
Sreejesh, S.
2
Taute, Harry A.
2
Thaweephan Leingpibul
2
Trudeau H., Sabrina
2
Vera, Jorge
2
Abbott, Rachael
1
Abratt, Russell
1
Ahmad, Fayez
1
Ahmed, Zafar U.
1
Al Shebil, Saleh
1
Alcauter, Sarael
1
Alvarado-Karste, Diego
1
Alves, Alessandro Martins
1
Amelia, Maria Veronica
1
Anh Tran Tram Truong
1
Anselmsson, Johan
1
Arantola, Noora
1
Arcand, Manon
1
Arora, Sangeeta
1
Arora, Sunny Vijay
1
Ashill, Nicholas Jeremy
1
Augusto, Mário Gomes
1
Badrinarayanan, Vishag
1
Baeck, Sunmee
1
Baghi, Ilaria
1
Bagozzi, Richard P.
1
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The journal of product & brand management
Journal of business research : JBR
288
Journal of retailing and consumer services
196
The journal of brand management : an international journal
191
NBER working paper series
96
Working paper / National Bureau of Economic Research, Inc.
86
NBER Working Paper
82
Psychology & marketing
76
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
73
Discussion paper / Centre for Economic Policy Research
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
Management science : journal of the Institute for Operations Research and the Management Sciences
71
SpringerLink / Bücher
63
Journal of economic psychology : research in economic psychology and behavioral economics
62
Gabler Edition Wissenschaft
60
European journal of marketing : EJM
59
European journal of operational research : EJOR
59
Economics letters
57
International journal of industrial organization
57
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
57
Europäische Hochschulschriften / 5
56
Journal of consumer research : JCR ; an interdisciplinary bimonthly
56
Marketing letters : a journal of research in marketing
56
Journal of economic behavior & organization : JEBO
51
Asia Pacific journal of marketing and logistics
45
CESifo working papers
45
Journal of the Academy of Marketing Science
44
Marketing intelligence & planning
42
The American economic review
41
Journal of retailing
40
Journal of marketing research : JMR
39
The journal of consumer marketing
39
International journal of consumer studies
36
International journal of hospitality management
36
Marketing : ZFP ; journal of research and management
36
Discussion papers / CEPR
35
Discussion paper
34
Journal of marketing
34
Journal of strategic marketing
34
Journal of economics
33
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ECONIS (ZBW)
182
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1
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182
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
4
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
5
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
Saved in:
6
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
7
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
8
Who let the dogs out? : how underdog biographies told by family firms affect consumers’ brand attitude
Lude, Maximilian Joachim
;
Prügl, Reinhard
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 774-787
Persistent link: https://www.econbiz.de/10014315443
Saved in:
9
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
10
Which brands do consumers become attached to? : the roles of brand concepts and brand positioning in the context of COVID-19
Cai, Yuanyuan
;
Wang, Mengmeng
;
Huang, Haiyang
;
Jiang, Quanyu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 892-907
Persistent link: https://www.econbiz.de/10014315462
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