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subject:"Brand"
~person:"Adelekan, Saidi Adedeji"
~person:"Alford, Bruce L."
~type_genre:"Aufsatz im Buch"
~type_genre:"Glossary included"
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Brand management ; Vol. 2
1
Entrepreneurship and post-pandemic future
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ECONIS (ZBW)
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Why i buy what i buy? : the dynamics of brand awareness on consumers’ choice
Olanipekun, Ojo James
;
Adelekan, Saidi Adedeji
- In:
Entrepreneurship and post-pandemic future
,
(pp. 73-86)
.
2022
Persistent link: https://www.econbiz.de/10013204891
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2
The effect of brand attitude and brand image on brand equity
Faircloth, James B.
;
Capella, Louis M.
;
Alford, Bruce L.
-
2010
Persistent link: https://www.econbiz.de/10003924366
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