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subject:"Brand"
~person:"De Chernatony, Leslie"
~subject:"Advertising effects"
~subject:"Brand loyalty"
~subject:"Tourism marketing"
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De Chernatony, Leslie
Diamantopoulos, Adamantios
16
Melewar, T. C.
16
Japutra, Arnold
15
Phau, Ian
15
Sarkar, Abhigyan
15
Bang, Nguyen
14
Khan, Imran
14
Loureiro, Sandra Maria Correia
14
Ekinci, Yuksel
13
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13
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13
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12
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12
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12
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12
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11
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11
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11
Han, Heesup
11
King, Ceridwyn
11
Pelsmacker, Patrick de
11
Sreejesh, S.
11
Stylidis, Dimitrios
11
Johnson, Lester W.
10
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10
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10
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9
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9
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9
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9
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European journal of marketing : EJM
2
Working paper series / The City University Business School
2
Journal of euromarketing
1
The journal of product & brand management
1
Working paper series / City University Business School
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ECONIS (ZBW)
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1
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
2
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
3
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
4
Brand extension effects on brand equity : a cross-national study
Buil, Isabel
;
Martínez, Eva
;
De Chernatony, Leslie
- In:
Journal of euromarketing
18
(
2009
)
2
,
pp. 71-88
Persistent link: https://www.econbiz.de/10003882142
Saved in:
5
From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie
-
2006
-
2nd ed
Persistent link: https://www.econbiz.de/10003263494
Saved in:
6
Creating powerful brands
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3. Aufl.
Persistent link: https://www.econbiz.de/10001780033
Saved in:
7
From brand vision to brand evaluation : strategically building and sustaining brands
De Chernatony, Leslie
-
2001
Persistent link: https://www.econbiz.de/10001546612
Saved in:
8
The seven pillars of powerful brands
De Chernatony, Leslie
-
1992
Persistent link: https://www.econbiz.de/10000140489
Saved in:
9
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
10
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131921
Saved in:
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